BRAND: Zeno Health
Campaign: Skip the ad. Download the app.
AGENCY
Ujjwal Kabra
Writer & Film Director and
Bhupender Agarwal
Founder & Producer, Folklore
“Creating engaging 10–12 second skippable ads is always a challenge - most end up as straightforward, piece-to-camera films. For us, it was important not just to bring out the brand message through these series of short ads but also anchor it in a central idea without relying on gimmicks.”
CLIENT
Pinkesh Dhimar
Director- Communications and Brand, Zeno Health
“Most healthcare ads either scare you or bore you. We wanted to do the opposite, make you smile while still telling you something important. Brijendra and Srishti bring to life the everyday conversations in Indian homes, where humour, doubt, and care all mix. That’s the space Zeno wants to own, healthcare that feels human, not heavy.”
BRAND: Lauritz Knudsen Electrical and Automation
Campaign: Powering a Non-Stop India
AGENCY
Rohit Malkani
Chief Creative Officer, Saatchi & Saatchi India
“When you have three giants from the cricketing world and a giant in the Electrical and Automation space, it makes for a film that rises above the ordinary. Much like Lauritz Knudsen itself, the film moves non-stop and seamlessly through various verticals and scenarios capturing how the brand works smartly to power a non-stop India.”
CLIENT
Rajat Abbi
Vice President – Marketing, Greater India, Schneider Electric
“Empowering bold and future-ready operations is at the heart of what we do through campaigns that resonate with our consumers. In that spirit, the ‘Powering a Non-Stop India’ campaign creatively captures how Lauritz Knudsen powers resilience, from hospitals to homes, reinforcing the brand’s pivotal role in driving India forward, non-stop.”
BRAND: Asian Paints
Campaign: Glitz up your décor with Asian Paints Royale Glitz
AGENCY
Prasoon Joshi
CEO & CCO, McCann Worldgroup India and Chairman of McCann Asia Pacific
“With Royale Glitz, we set out to create not just an ad but an artistic journey — every frame as elegant and fluid as the product itself, with Deepika’s effortless grace turning communication into pure experience.”
CLIENT
Amit Syngle
MD & CEO, Asian Paints
“Bringing to our consumers a campaign for Royale Glitz which is a celebration of how a single wall can bring alive the entire space, and how design begins with self-expression. It invites audiences to view their homes not as fixed structures, but as evolving reflections of who they are.”
BRAND: Foxtale
Campaign: You Glow Different
AGENCY
Sayantan Choudhury
Senior Partner, Animal
“Our incredible clients partners and the Animal team led by Sheetal Raghav, wanted to represent ‘glow’ more democratically; on women glowing while raging, or acting selfishly, or while being lustful, jealous or boisterous. After all, to glow is not only for women who are all sugar and nice. It’s for everyone, in all their moods, because everyone glows differently.”
CLIENT
Romita Mazumdar
Founder and CEO, Foxtale
“We wanted this film to feel like a mirror. The idea was simple: show women the way we see them. Strong, soft, messy, radiant, unstoppable. ‘You Glow Different’ is more than a campaign - it’s how we see our consumers. Everyone glows differently. After all, women are not lightbulbs.”
