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IMPACT Stories
VIDEO INTERVIEW: Inside Asian Paints’ playbook of emotion, innovation and luxury branding
BY Anushka Sengupta
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Asian Paint’s new campaign highlights self-expression in home décor with Deepika Padukone
BY TEAM IMPACT
Creative Zone
Ads in Focus
BY Anushka Sengupta
Interview
Walls of Wonder
BY Anushka Sengupta
Cover Story
High-Stakes Festive Race
BY Pritha Pahari
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Asian Paints rolls out ‘Decades of Trust, Warranty That Lasts’ campaign
BY TEAM IMPACT
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Asian Paints Expands Experiential Retail Marketing in J&K with Eight New Stores
BY TEAM IMPACT
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Asian Paints celebrates Independence Day with ‘The Colours of India’
BY TEAM IMPACT
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Asian Paints Damp Proof now Protects the Pitch at Old Trafford
BY TEAM IMPACT
Talking Point
Business Case for Being Good
BY Antora Chakraborty
Impact Feature
Asian Paints Partners with Mira Kapoor to Showcase Personalised Décor with Royale Play
BY TEAM IMPACT
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Mira Kapoor Partners with Asian Paints to Showcase Royale Play Textures
BY TEAM IMPACT
More From Impact
Asian Paints brings alive public walls in northeast India with mural art
BY TEAM IMPACT
Interview
Painting Nostalgia
BY NEETA NAIR
Spotlight
MAXIMISING IMPACT DURING FESTIVE SEASON IN 2020
BY Anjana Naskar

TOP STORY

‘Either We Don’t Do It At All, Or We Do It With A Bang’

Udyan Ghai, Group Head of Marketing, Apollo Tyres, shares how the Rs 579-crore Team India jersey deal strengthens brand and dealer engagement

DPDP: Data Done Differently

Restoring The Standard

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VIDEO GALLERY VIEW MORE

Sumanto Chattopadhyay AKA The English Nut speaks to Neeta Nair of IMPACT about his new book