Asian Paints has come to represent trust, standing as one of the leading names in the paints and décor industry. Building on this legacy, Asian Paints has unveiled its latest nationwide print campaign, ‘Decades of Trust, Warranty That Lasts’. The campaign was featured on the front pages of national and regional newspapers, carrying the message ‘The years will change. Our promise won’t’. With this, the company seeks to remind consumers that while homes and seasons may change, its promise of dependability and quality remains unwavering.
The campaign highlights Asian Paints’ warranty offerings, which the company says go beyond short-term promises to cover years of performance and protection. According to the brand, consumers seek lasting results when painting their homes, and warranties provide peace of mind by ensuring durability over time. Asian Paints stated that it has seen multiple warranty cycles over its 80-year presence in the home décor market.
Asian Paints said its warranties are designed to go beyond short-term assurances, with coverage ranging from four years on smart emulsions to 12 years on some luxury products. Recently, the company introduced Smartcare Infinia, which it described as a “revolutionary” product offering a 25-year warranty. The company added that it sees it as its responsibility to guide consumers and create awareness that warranties are meant to last. According to Asian Paints, these warranties represent decades of expertise and innovation, which the brand positions as a benchmark of reliability in the paints category.
The new campaign builds on the communication journey Asian Paints started earlier this year with ‘Asian Paints ki Warranty, India ka Har Doosra Ghar Kehta Hai.’ That campaign marked the starting point of highlighting how homes across geographies and generations advocate for Asian Paints’ warranty. The new print campaign is a natural continuation of this narrative. It also follows the Independence Day campaign, ‘Colours of India’, which paid tribute to the tricolour while showcasing the brand’s extensive portfolio of over 5,000 shades. While ‘Colours of India’ reflected the hues that tell every Indian’s story, ‘Decades of Trust, Warranty that Lasts’ takes the conversation further by anchoring itself in the confidence homeowners place in Asian Paints. Every second home in India carries the brand’s mark of protection and beauty, with generations relying on its warranties across product categories—a legacy of trust that continues to grow stronger with time.
Speaking about the campaign, Amit Syngle, MD & CEO, Asian Paints Limited, said, “At Asian Paints, trust has always been the foundation of our relationship with Indian homes. Our warranties are not about short-term commitments —they are about standing by families for years and decades with performance, protection and proof. With ‘Decades of Trust, Warranty that Lasts’, we are not just making a statement; we are reaffirming the bond we have built with generations of homeowners. True leadership is not measured by words but by the confidence we instil in every homeowner. That is the promise & trust we continue to uphold.”
The campaign will now expand across multiple high-impact formats. Beginning with print in leading national and regional publications, it will extend into cricket interventions and large-scale digital amplifications—ensuring that the message of Asian Paints trust and warranty reaches every corner of the country.
