McCann Worldgroup India has collaborated with Asian Paints through the “Royale Glitz” campaign. Starring Deepika Padukone, the film brings to life the idea of walls as more than static backdrops, turning them into expressive canvases.
Prasoon Joshi, CEO and CCO, McCann Worldgroup India, encapsulates this vision, saying, “We set out to create not just an ad but an artistic journey — every frame as elegant and fluid as the product itself, with Deepika’s effortless grace turning communication into pure experience.”
Amit Syngle, MD and CEO, Asian Paints, said, “With Royale Glitz, we’re redefining what luxury means for Indian Homes. At Asian Paints, we’ve always believed in the power of self-expression that truly makes a home yours. It’s about creating emotionally charged spaces that reflect who you are. Bringing to our consumers a campaign for Royale Glitz which is, celebration of how a single wall can bring alive the entire space, and how design begins with self-expression. It invites audiences to view their homes not as fixed structures, but as evolving reflections of who they are. We are also happy to continue our association with the global icon – Deepika, who embodies grace & luxury. With Royale Glitz offering a super smooth Crème Finish, Teflon™ Surface Protector and a curated palette designed in collaboration with creative visionaries, it offers not just beauty but impeccable performance too. This marks a significant shift in how luxury paint is perceived, transforming it from a finishing touch to the design origin. Every wall becomes a canvas for emotion, and every room a reflection of the people who make it theirs.”
