This Independence Day, Asian Paints brings the spirit of the nation into living spaces with The Colours of India — a curated palette of authentic tricolour hues that go beyond symbolism. The vision came alive through a striking, disruptive print campaign in India’s leading newspapers, turning the simple act of flipping a page into a moment of patriotism.
Each colour featured in The Colours of India is an actual shade from Asian Paints’ extensive colour library, complete with its shade code. As readers turn the page, they discover not only a heartfelt tribute to the tricolour, but also the portfolio of over 5,000 unique shades that gives every Indian the complete freedom to bring their personal vision to life, without compromise. From bold, statement hues to subtle, timeless tones, every shade is backed by the trusted Asian Paints Ki Warranty, a legacy of protecting homes and memories for over eight decades.
Commenting on the campaign, Amit Syngle, Managing Director and CEO, Asian Paints, said, “Marking India’s 79th year of Independence, Asian Paints celebrates the spirit of the nation with a campaign that goes beyond walls. At Asian Paints, colours are more than aesthetic choices — they are expressions of ones shared spirit and individuality. For over eight decades, we’ve been custodians of this vibrant canvas, enabling every Indian to make their spaces a true reflection of themselves. This campaign is a reminder that love for our country and personal expression aren’t limited to one day — they can be lived and cherished every day in the spaces we call our own.”
