Reliance Digital has unveiled the Main Bharat Hoon campaign grounded in India's present and future.
Conceptualised by 21N78E Creative Labs, the film presents an insight that India is no longer “emerging”; it has truly emerged. As the third-largest economy in the world and with one of the fastest rates of digital adoption, India is writing a new chapter.
Rhea Manghani, Copy Lead at 21N78E Creative Labs, shares, “What began as a casual conversation about how each of us in the team, coming from different corners of the country, brings a unique flavour of India, soon evolved into an ad film we loved creating. Capturing the soul of Bharat in just 90 seconds was no small challenge but seeing it all come together has been nothing short of incredible. The film’s soundtrack serves as its heartbeat. I remember getting goosebumps while narrating the lyrics, and our goal is simple: to evoke that very same feeling in everyone who watches it.”
The film focuses on individual triumphs rather than generalisations. From a young boxer pursuing Olympic dreams to a farmer embracing innovation, each character softly states Main Bharat Hoon.
The film uses real locations and makes excellent use of natural light, which lends an authentic quality to the scenes. The subtle gestures throughout the film take the viewer to the ground reality of India.
