Mankind Pharma has unveiled an Independence Day campaign for its antacid brand Gas-O-Fast.
Launched across YouTube and Meta platforms, Gas-O-Fast’s latest campaign positions it as the Asli Indian Solution. Rooted in the country’s love for bold, flavour-packed food, the campaign champions jeera, India’s time-tested remedy.
Joy Chatterjee, Vice President, Sales and Marketing Head, Consumer Business Unit, Mankind Pharma, commented, “This Independence Day, we are urging Indians to ‘Be Vocal for Local Brands’ and reflect on a simple truth- if our food is proudly desi and our acidity is undeniably desi, our relief should be just as desi. Gas-O-Fast isn't just about treating acidity; it's about reclaiming our digestive independence with time-tested Indian ingredients like jeera, delivered in a modern, fast-acting format. In line with the 'Make in India' vision, we are championing solutions that are made by Indians, for Indians, and rooted in our own wisdom.”
“Jeera isn't just a spice in Indian kitchens, it's been our digestive companion for centuries,” added Chatterjee. “We've simply modernized this age-old remedy for today's fast-paced lifestyle while maintaining its desi essence.”
