IMPACT Top 30 Under 30 has, year after year, celebrated the brightest young talents in the agency world. This flagship property of IMPACT Magazine has honoured the rising stars shaping the future of the industry in a glittering ceremony, with top professionals and some of the most illustrious names from past editions in attendance. This year marks the 11th edition of the awards, and with it, a sharper focus on the Digital realm—reflecting how rapidly the industry is evolving. This year, we received nearly 200 entries out of which close to 70 candidates presented themselves to the Jury for further evaluation. The Jury meet took place in two sessions.
IMPACT Top 30 Under 30 2024 showcases a new generation of professionals, all under 30, already making significant strides as entrepreneurs, creatives, and innovators in advertising and media. These young minds are essential to the future of the industry, as they view the world through a fresh, modern lens. Their interpretations of truth, reality, and society will ultimately shape what matters most in the years to come. It is crucial that we not only recognise but celebrate their talent.
This year’s list features professionals from diverse backgrounds: creative agencies, digital agencies, media agencies, influencer marketing agencies, content agencies, performance marketing agencies and also from finance among others. Notably, a couple of this year’s honourees are also young entrepreneurs who have ventured out on their own to create impactful businesses.
Among the 30 winners, there are 16 women and 14 men, selected from close to 200 nominations. At IMPACT, we like to echo the sentiment in ‘The Fountainhead’ by Ayn Rand, where Howard Roark, declares, “I don’t build in order to have clients. I have clients in order to build.” This speaks to the bold, and passionate nature of this year’s winners—young individuals who aren’t just following the status quo but are carving their own paths and shaping the future. So, without further ado, we present the IMPACT Top 30 Under 30 2024 list.
Jatin Sangwan
Creative Supervisor, Ogilvy India
Jatin Sangwan is the Mumbaikar taking big strides in the advertising & marketing industry. The self-titled Human Intelligence Copywriter has a six-year experience in the field and is known for his fresh and distinctive perspectives among his peers. Jatin is a graduate from Shri Ram College of Commerce, New Delhi. He has made quite an impact throughout his career with initiatives like OYO Strikes Back (A campaign to shut down sexist trolls on the internet) and Savlon’s ‘Haath Dhona Cool Hain’ campaign. The Savlon #HandWashLegend campaign garnered 430 million views, 17.1 million engagements, and 80 million minutes of watch time. Jatin has numerous achievements under his belt including ‘Ogilvy All Stars Young Creative Person of the Year 2023,’ and a Gold at ABBY One Show’s Young ABBY Award 2022.
Mohit Rao
Sr. Copywriter, Leo Burnett India
Mohit Rao, a seasoned copywriter from Leo Burnett gave us 30 reasons to be on the list. Among some reasons was that he is good at referencing, visualising and is funny. Well, he must be right, because he has made it to this list with campaigns like Airtel 175 – Replayed; that won Gold, Silver and Bronze at Cannes Lion 2023; and Spotify Premium’s Feel the Music campaign. In his own words, Mohit Rao admits he has created some “wacky work that never compromised on results.” Self-admittedly, the fun Mohit has while creating a campaign or story, often translates into fun that the audience has while watching/consuming it. Mohit has won numerous awards such as the Cannes Lions, One Show Award, and Clio Awards for the Airtel 175-Replayed campaign and also, Effie Awards & ABBY Awards for the Spotify Wrapped 2022 films.
Daksh Haria
Copy Supervisor, Enormous Brands
Daksh Haria, a Copy Supervisor at Enormous Brands is a fun package of Creativity. He has worked on atleast 10 ad films in the past 2 years. Daksh is a firm believer of big-insights over big-budgets. He says, “Why outspend when you can outsmart.” Daksh believes that a truly successful campaign needs to pass through the litmus test of creating a disproportionate impact. And when it does that, the campaign would have done its job. Daksh has won the ‘Young Maverick Award’ multiple times and some of his most remarkable work include MakeMyTrip- ‘Tested by Fans’ campaign and Rapido’s – ‘Bike Wali Taxi Sabse Saxi’ which was made with 10% of the budget of the most effective campaigns during IPL 2023. Daksh believes he challenges Newton’s Third Law everyday by showing the world how simple ideas can make disproportionate impact.
Emmanuel Lobo
Senior Account Executive, Ogilvy India
This self-titled ‘Friendly Neighbourhood Gen-Z’ took her passion for content and social media to the next level by joining advertising. Joining Ogilvy as the youngest and junior most employee, Emmanuel soon climbed up the ranks to become a Senior Account Executive. Emmanuel believes that content needs to go beyond product promotion to resonate with the Gen-Z audience. Her work with Livon became a cornerstone in evolving the brand’s communication strategy. She convinced the client to engage the audience with content that resonated with their values and supported authentic causes, steering away from constant product promotion. It is not only brands that benefit from Emmanuel’s efforts. The WPP mandate that made all their agencies convert washrooms to be gender neutral, fostering a more inclusive work environment, was thanks to her. Emmanuel won the Ogilvy All Stars Content Force – Young Account Person of the Year Award in January 2024, the CIDCA Award for Best Digital Strategy, and the CIDCA Bronze for Best Social Media Campaign, among others.
Riddhi Bangera
Director - Content+, Mindshare
Riddhi Bangera, the 2000s kid redefining what your twenties are really about. Throughout her life, Riddhi has been on a relentless pursuit of finding her one true calling. For six years of her professional experience, she chose paths that appealed to her curiosity. As a former Branded Content Manager, she has not only been a brand custodian for Castrol India from Mindshare but also has breathed fresh life into over 20+ key accounts at Mindshare, some of which include JSW Paints and JSW Group, Tasva by Aditya Birla Fashion & Retail, ICICI, Cipla, Qualcomm, Pantaloons, Crompton Greaves, and more. She has also played a crucial role in increasing Mindshare’s billings by 30% over the last year. She has also played a substantial role in securing new business pitches for the agency at the national level as well, including Dominoes, Maruti Suzuki, Crompton Greaves, Butterfly Appliances, and Novel Jewels. Her wins in the past year include Bronze at the Festival of Media Global Awards, Gold at E4M Golden Mikes among several others.
Abhinandan Jain
VP – Finance, Kulfi Collective
For potentially the first time in the history of this list, a person from finance has paved his way into IMPACT’s Top 30 Under 30, breaking all stereotypes! Abhinandan, in a short span of two years at Kulfi Collective, rose from being a Manager to heading the entire Finance Department with a team of four. A major part of the video production process is managing hundreds of vendors. Abhinandan solved for this by swapping traditional accounting software to an ERP system, which gives real-time access to producers and project managers of the project’s financial data. It has proven to be a game-changer in vendor management and has drastically improved the speed & accuracy of reporting. A longstanding challenge in advertising is working capital management. He has solved this problem by exploring innovative & unconventional financial products in the market and securing groundbreaking deals with lenders.
Vedika Jain
Sr. Brand Services Associate, Leo Burnett
“Don’t let Vedika’s small frame and meekness fool you. This is a tiger in sheep’s clothing. Absolute rock,” says Abhimanyu Khedkar, Managing Partner, Leo Burnett Mumbai. This explains a lot about the girl from UP who came to Mumbai for her Bachelor’s, went to Delhi for internships & jobs before returning to Mumbai for Leo Burnett. Vedika’s career as a Senior Brand Services Associate has been nothing short of impressive. Her roster of work includes the LinkedIn ‘Find Your In’ campaign, the Oreo Rs 20 Pack Launch, ‘Say it with Oreo’ India’s first-ever voice-generative AI campaign, the ‘Oreo Bola Mat Bol’ campaign, the Oreo Pongal B&W Ticket and Oreo Packtivation. The ‘Say It With Oreo’ campaign got over two billion impressions and a reach of 180 million. She has won many accolades, including the Leo Burnett Spotlight Award, Effie’s India—Food, Snacks & Dessert Category– Bronze and much more.
Mrunali Dedhia
Vice President, Chtrbox (Chatterbox Technologies Pvt Ltd)
One of the founding employees of Chatterbox Technologies, Mrunali Dedhia, has spent nine years at Chtrbox, a pioneering force in influencer marketing in India. Mrunali has played a pivotal role in new business development and growth at Chtrbox. Her strategic initiatives and leadership have led to significant business wins and a substantial increase in revenue. She has been able to attract new clients and generate new revenue streams. Under her leadership, Chtrbox secured major contracts with leading brands such as P&G, Disney, Amazon, Spotify, Warner Music, and more, resulting in a year-on-year revenue growth by 2x. Her creativity and innovation have been evident in projects like ‘Amazon Alexa Originals x HP’ and ‘Warner Music India x Flipkart Spoyl’ where she orchestrated unique collaborations with creators as well as between two brands and utilised diverse content formats. She also won the Millennial Agency Leader of the Year, 2023, by Marketing Mind, and Chtrbox won Influencer Marketing Agency of the Year, 2023, by Entrepreneur India, a testament to her hard work!
Puru Agarwal
Associate Creative Director, Schbang
A filmmaker turned advertiser, Puru Agarwal, has been titled ‘Creative cashback, every client deserves’ by one of his many clients. In his own words, Puru says he started creating campaigns that had a little bit of him in them and a whole lot of who he wanted to be! Puru’s journey started in Jaipur; as a fan of Shah Rukh Khan films, he fell in love with the art of storytelling and turned to filmmaking as a career. However, he soon realised that he wanted to write the stories he was directing, so he moved to advertising. In the last year, Puru has worked on several campaigns, including MSD: #Vaccinationfordaughters (campaign for awareness on cervical cancer & HPV vaccines), Montra - ‘Bharat ka Super Auto!’, Fevicol - Fevicol Reels, ShareChat / MOJ: Go-To-Market Aaj kya trending hai?’, Kotak811- ‘Kindness is contagious’ and Zepto’s performance marketing bagging many awards throughout 2024.
Rohit Agarwal
CEO, AlphaZegus Marketing
Rohit Agarwal, is the Founder & CEO of AlphaZegus Marketing. He has spent eight years in the advertising industry and brings a wealth of experience from all the roles he has served in the past. He founded AlphaZegus Marketing a little over 3 years ago. Rohit has established the UAE (Dubai) Entity for his firm AlphaZegus, making them one of the first gaming & tech agencies from India in UAE. He has scaled his company’s operations in the content production segment and is now working with clients like Mercedes, Nisaan, BoAt, etc. He has also created local teams and vendor networks and is now efficiently running marketing operations in cities like Shillong, Guwahati, Ernakulum, Kottayam, etc. Rohit has been a part of the Entrepreneurs Today 30 under 30 list and also won the Gamexx Award for Best Talent Management agency and Indian Achievers Award For Promising StartUp.
Shweta Bharti
Senior Copywriter, Leo Burnett
Shweta Bharti describes herself as a humble, perfect person. Her journey with advertising began as the Brand Manager for Pepperfry, TRESemmé and Enamor at Glitch. As the custodian of their social media handles, Shweta was responsible for building their initial brand story online. She was responsible for leading three seasons of Fashion Week coverage for TRESemmé which garnered thousands of views. Her stint with mainstream advertising started at Leo Burnett and within a short span she took over the responsibility of handling Lay’s account. The Lay’s Farm Equal project that Shweta worked on won a Silver Lion in the Glass category at Cannes 2024. Lay’s’ Drops of Joy project won a Bronze Cannes Award and highlighted how Lay’s creates water from potatoes. She also spearheaded Lay’s’ Bangladesh launch #MadeInBangladesh. For her work, Shweta has been shortlisted for Times Power of Print 2024, shortlisted for Young Lions 2023, and much more.
Mohini Singh
Associate Director, Wavemaker
Mohini’s professional journey commenced in 2018, upon completing her Statistics Hons degree from Delhi University. While others were still grappling with leveraging quick commerce, Mohini led Mondelez’s transition into a sustainable Q-commerce ecosystem. Her pivotal role in integrating e-commerce into Mondelez’s award-winning Integrated Marketing Communications (IMC) endeavours, including ‘Say it with Oreo’, ‘Oreo Bola Mat Bolo’, ‘Celebrations My Birthday Song’ and ‘Celebrations Shop for Shopless’ showcase her prowess. Mohini’s innovative festive activations set industry benchmarks, inspiring other brands to adopt similar strategies. She also ranked among the Top 10 candidates in the Cannes Young Lions Media Shortlist 2024. She has also won 12 Golds, 7 Silvers, and 14 Bronzes for various campaigns including ‘5 Star is Everywhere, ‘#ShopsForShopless’, ‘Cadbury Dairy Milk #CheerForAllSports’ and ‘Oreo SIWO’ leveraging AI & ML to infuse playful elements into serious situations.
Leena Gupta
Creative & Founding Member, Talented
Leena Gupta, is an award-winning Creative and Founding member at Talented, an Indie agency that is just two years old. Four years into the industry, Leena is already leading the India mandate for international megabrands like Google, YouTube, Amazon Prime, and Bumble, as well as homegrown brands like Britannia with a 138-year legacy and unicorns such as Swiggy and Urban Company. Leena is an internet native who follows trends and often gives back by setting them herself. Her work on the Cannes Lions-winning campaign ‘Why is this a Swiggy Ad?’ is a prime example of this! The Swiggy campaign laid the cornerstone for what is today known as ‘culture marketing.’ Her long list of achievements includes the title of Creative LIAsion Mentee by London International Awards (2023), two Cannes Lions bronzes in 2023, three ABBYs by the One Show, Best Film in the Fashion Category at the IAA (International Advertising Association) Awards and more.
Malvika Thirani
Creative, Talented
The Kolkata girl with a degree in Finance, who stepped into advertising and let her creativity speak for herself—that is Malvika Thirani from Talented. She likes to call herself a Creative and this term reflects in her work. From Swiggy’s much-loved Valentine’s Day film, Wrong Address, to Myntra’s Aadarsh Balak or Laundry Ads, Malvika mirrored a little bit of her into the work she did. She also directed the ad film for Talented’s first-ever pro bono client, Makkala Jagriti – an NGO that has been educating underserved children and youth since 2003. Malvika’s work speaks for her already but so does her long list of accolades; for example, she was the Young Lions (Print) winner from India in 2022, surpassing over 900 applicants! This year, she got selected from a pool of 350+ global applicants for the LIONS Scholarship – reserved for 10-odd creatives from around the world and more.
Ashwini Kumar Mishra
Group Creative Partner, DDB Mudra
A simple boy making not so simple strides in advertising— that is Ashwini Kumar Mishra, a Group Creative Partner at DDB Mudra. The small-town boy who has taken Mumbai and Delhi by storm, Ashwini’s work, in his own words, has moved people—from people around his agency and people on the client side to the people who consume his work, he has been able to leave a lasting impression. He has shot the 15th film for Indian National Congress for Lok Sabha Election 2024, the campaign titled ‘Mere Vikas Ka Do Hisaab.’ In the past year, he has cracked campaigns and films for his impressive clients roster like McDonald’s, Boomer, Dhara, and Kohinoor Basmati Rice. He has also created films for other clients, such as Sparx and Real 11. He has also been part of the team that won the WARC Gold 2022 for the client Meesho and The Work 2021 for Mahindra Rise’s - #LoveForJawans campaign.
Sahaan Suman K
CEO & Founder, Bubble Network
Coming from a business background, Sahaan Suman always knew he was going to build something of his own. A firm believer of “If you can see it in your mind, you can hold it in your hand,” Sahaan has worked towards his dream from the day he started his entrepreneurial journey. He founded and shut down 4 companies in college, ranging from starting a food truck, a news app, a notebook company, to even a consulting firm before he even turned 18. Learning lessons from all his failed ventures, Suhaan started Bubble Network from his University dorm at Warwick in the UK and has helped over 300-500 clients in its five-year journey. He has launched over 200 brands in India. His list of achievements includes being listed in 30 Under 30 Business World (BW Disrupt), Business Excellence Award, awarded by the Telecommunications Minister of Cambodia and the Indian Ambassador for Bubble Network’s Growth and Contributions, among others.
Anwesha Sarker
Head of Growth, DRIM Global
Anwesha Sarkar is a fierce go-getter, who started her career in the media industry, in the year 2003, with ABP News. However, during the peak of COVID in 2020, Anwesha moved to Digital, joining a lesser-known digital marketing agency with a singular goal in sight – Growth. And grow she did; she engraved her own path in the opaque ad-sales market and within 18 months of her joining, the revenue grew by 620%, spiking the growth of active clients by 318%. She joined DRIM in 2023 to expand the business and since then there has been a rise of 80% in revenue with over 4X growth in client base. She has won the Millennial Achievers Agency Leader of the Year by Marketing Mind 2024, she has been a panel speaker at Forbes India presents DRIM CosmoFest: Future of Digital Influence, and she has also been conferred the title ABP Tiger of the Year: three times- 2009, 2010,2011.
Ishant Gulati
Strategy Director, DDB Tribal
Ishant Gulati likes to describe his life choices as mastering mistakes, but his name on this list is no mistake. From a Science student who found his passion in advertising to the Strategy Director at DDB Tribal, Ishant’s journey has been unconventional and full of his own adventures. In the past one year, Ishant has worked on INC’s Political Campaign - Haath Badlega Halaat, Boomer’s campaign - Har Pal Fun Kar, Galaxy Chocolates’ campaign, ‘Chocolate So Smooth Pleasure Lasts’, and Snicker’s campaign, ‘Can’t stay hungry while watching cricket, I need a Snickers’. His iconic wins include being an Effie India 2023 Finalist for Snickers under the Sustained Success Category, bagging a business project working for the Indian National Congress for the Lok Sabha Elections 2024 and being a Speaker at the Queerically Speaking series at DDB Mudra.
Sakshi Chhetri
Group Head - Copy, Lyxel&Flamingo
(current: Head of Content - The Sleep Company)
Sakshi Chhetri, a small-town girl from Uttarakhand, whose dreams were too big to fit into the moulds. Sakshi moved to Delhi to explore bigger opportunities and follow her dreams. That is how she entered the world of advertising. Sakshi worked on campaigns for clients big and small, such as ITC, Kimberly-Clark, John Players, VLCC, Real, Hettich, Keihl’s, and Lectrix. As a copywriter dabbling in words, Sakshi says she looks beyond the aesthetic value of words. From conceptualising an emotional 3-film series campaign paired with performance marketing that resulted in 5.18L installs with a remarkable 3.18% click-through rate for RupeeRedee, a digital money lending platform, to spearheading various awareness and MOF campaigns for Colorbar Cosmetics, culminating in a remarkable 63.7% surge in website visits and an astounding 105.7% increase in revenue, the impact of Chhetri’s work has been quantified through diverse case studies.
Shailja Dhoundiyal
Brand Strategy Partner, Leo Burnett
Shailja Dhoundiyal is an award-winning Brand Strategy Partner at Leo Burnett. In her own words, the fundamental expectation from any strategist is to channel creativity for effectiveness. She believes one must make an attempt to not just hit a goal but make an everlasting impact or a dent in the goal post. Shailaja’s work affects not just the company’s profits but also the planet and the people on the planet. One of her biggest achievements is changing the narrative of Lay’s from a chip company to an agriculture company. She also launching Doritos Sizzling Hot in India through the campaign ‘Chip Nahi Fire.’ The Results? +7.2% market-share, +22% mix to core (vs industry-standard of 10%), +24pp on bold-flavour imagery – all within just 3 months of launch. She has won both a Rotten Apple 2020 and Good Apple 2023 at Leo Burnett. She has also won Cannes Lion 2023 for several Lay’s projects: Spikes Asia 2024, One Asia 2023, Effies India 2023, MMA Smarties India Awards 2023, Sabre APAC Award 2023, WARC Effectiveness Awards 2023 and Spikes Asia 2023.
Purvaja Balakrishnan
Senior Manager - Strategic Accounts, Social Beat
Purvaja Balakrishnan is a Senior Manager of Strategic Accounts in Social Beat where she heads a team of 15 very talented people. During her time at Social Beat, she has worked with various clients across diverse verticals, including Fortune Foods, BoAt, Dr Reddy’s, Symphony Air Coolers, and Murugappa Group among many others. Some of the iconic work she did even made it to our feeds, like the viral CGI video for Fortune Foods with the heartwarming communication, ‘Ghar ka khana, Ghar ka khana hota hai’. Within just one day of its release, the CGI video garnered over 11000 organic views, 240+ shares, and a reach of more than 20k—all organic. She also successfully executed a 360-degree campaign for Fortune KGMO Pickle Special pack. She has won many awards including Most Valuable Contributor 2023 (Social Beat India), Client Delight Awards Q3 2023 (Social Beat India), The Mommy Awards (Mad Over Marketing) 2023 and more.
Santhosh Jetty
Founder and CEO, Akartha
Born and brought up in Bangalore, Santhosh Jetty is a CEO and Founder with a filmy flare. He shot his first short film in 2014 and proceeded to work on multiple films in the side. He was the Head of the Creative Department at BWDC. He started Akartha in 2017, sensing a gap in the advertising industry where smaller businesses and startups required bigger creative execution partners. Since its inception, Akartha has worked with Startups, Unicorns and Fortune 500 companies. They have served close to 70+ clients and created campaigns that have been viewed by millions. Santhosh Jetty has been listed in Entrepreneurs Today: 30 Under 30 (2022 - 23), Business Mint 30 Under 30 (2022 - 23) and Deccan Herald: Nine Outstanding Business Leaders of the Year (2022). Akartha was listed as one of ‘10 Most Promising Creative Agencies of India’ by Silicon India (2020), they also won the MCube Awards for best content in Mobile Marketing Campaign; Khatabook. (2020)
Jayesh Joshi
Art Director, Schbang
(current: Senior Art Director, Virtue Worldwide)
Jayesh Joshi, the former Art Director at Schbang, has 1.5 years of experience in advertising and eight years of experience in the fields of Art Direction and Illustration. With his abilities, Jayesh creates digital paintings with a focus on storytelling and artistic vision. His previous clients include Abhi The Nomad, Azadi Records, Gully Gang India, John Hopkins University, Jawa Motorcycles, Stanza Living, Weiden + Kennedy and more. Jayesh has a keen interest in Art Direction for brands, Advertising, Music, and Films. Some of Jayesh’s outstanding pieces of work include the product launch for Himalayan Saffron, the iQOO #PowerToWin campaign, the community campaign for Kotak 811 and the DVC performance campaign for IIFL Home Loans. He has had the opportunity of being the only Indian artist to showcase his work at the 1st Fishing Town International New Media Art Festival, Hechuan, China, and Ranked 3rd in the Rally of the Himalayas 2023, 165-220cc Category.
Anusha GS Shetty
Creative Head, Yuvaa Originals
With a passion for driving meaningful impact, Anusha GS Shetty, the Creative Head at Yuvaa Originals, is an expert at IPs, youth marketing, and strategic partnerships, which helps her connect with Gen-Z of India. She is currently building a multitude of IPs like ‘Be A Man, Yaar! With Nikhil Taneja’, ‘UnStreeotype with Yuvaa’, ‘Teach Me Something with Nikhil Taneja in association with IBM’, and ‘Yuvaa All Stars Roundtable’, among others. She has been the Project Lead for Industry Reports like ‘Cracking the Gen Z Code of Happiness: Yuvaa x RPG’, ‘That’s What Sis Said’ and ‘Not All Gen Z’. She has won Best Video Podcast - Hindustan Times Podmasters, and Best Campaign For Social Awareness - Mad Over Marketing Mommy Awards 2024, Best Campaign on Mental Health - e4M Do Good Awards, Best Talk Show on Web/OTT—e4M Play and many more.
Dishant Malik
Client Services Director - Creative Tech, Ogilvy and Mather
Dishant Malik is the Client Services Director-Creative Tech at Ogilvy & Mather, but that is not all. As of 2017, Dishant is one of only four people globally and the first in India to hold the title of a Creative Technologist. He has been at the forefront of integrating emerging technologies with advertising. He leverages this expertise to deliver some superior ads with the help of Generative AI. Some of his popular work includes the Cadbury Celebrations – MyBirthdaySong campaign, Thums Up – Believer Bot, Cadbury Silk – Story of Us and. Milka (Amsterdam) – Let Snelle Sing It for You. His work over the past eight years with leading companies such as TCCC, Mondelez, and Reckitt Benckiser has been crucial. By blending creativity with technology, he has contributed to the elevation of creative tech from a niche sub-culture to an important component of brand strategy.
Diwesh Dishu
Associate Creative Director, L&K Saatchi & Saatchi
The small-town boy who moved to Mumbai in 2015 to make his dreams come true. Diwesh is the Associate Creative Director at L&K Saatchi & Saatchi. While introducing himself, he shared a poem about his journey speaking of “the big dreams raised by a small city.” And Diwesh has worked tirelessly to make his big dreams come true! He has worked on several big-ticket projects, such as JioMart Brand Thematic Campaign- Shopping Aisa, India Jaisa, Mahindra Rise: ‘Ladki Haath Se Nikal Jaayegi’ campaign and the MX Player Brand Launch Campaign, titled ‘Jaisa Man, Waisa Manoranjan.’ Diwesh’s campaigns connect with his viewers. He has won the ‘Gurumantra’ organised by Kulzy, ABBY Gold for Ladki Haath se Nikal Jaayegi’, Laadli Media Award for ‘Ladki haath se nikal jaayegi’ and several others for his campaigns.
Sanchayita Mondal
Senior Copywriter, Leo Burnett
Sanchayita Mondal, an advertiser at heart, has made everyone giggle with her visual referencing and sonic experimentation. As a Senior Copywriter at Leo Burnett, Sanchayita has had the opportunity to work on Durex’s Women’s Day 2024, Kurkure: Chatpate se Sab Patein, Quaker: Digital Shortie, among other campaigns. Speaking about her impact, Sanchayita says that the incredulity of her version of Ganji Chudail that she wrote for Kurkure, along with her work on Durex’s Women’s Day, has made her impact closer to home. With the insight-driven work she does for the marquee brands in India, her contribution to the industry is recognising the full potential of already existing consumer behaviour along with the potential of the platform.
Himanshu Singla
CEO and Founder, Idiotic Media
Himanshu Singla is an Engineer who turned advertiser/entrepreneur through a meme page! The most unconventional way to enter the industry. Based on his experience with the meme page, he founded Idiotic Media and now over 200 brands are working with him for memes and influencer marketing. His outstanding work involves gathering 500 million+ views for Amazon miniTV’s ‘Imported’-KDrama via YouTube Influencer Marketing and amplification on Telegram, which resulted in 1.5-2 million new viewers between November ‘23-March ’24; Meme Activations for various Xiaomi products, which which led to Xiaomi selling one million units of Redmi 12 in just 28 days post-launch; Shark Tank India’s episode amplification on Instagram for brands like Bacca Bucci, Damensch, Arista Vault, Snitch, Nasher Miles and so much more!
Shrestha Das
Art Director, Leo Burnett
Shrestha Das an Art Director at Leo Burnett, is also a designer, artist, illustrator, filmmaker, and much more. As she says, she likes to put a bit of herself in everything she does. She helped create the award-winning campaign, Smart Farm, that uses data visualisation to empower farmers in India. This project addresses climate challenges and utilises data visualisation to make a positive impact in the agricultural industry that reduced crop pandemic by 80% and ensured food security by 25%. This campaign has won Silvers at Cannes Lions, Grand Prix at Spikes Asia and WARC Awards. She has pioneered the Water Sustainability Score, a groundbreaking 1-100 rating system that unveils a brand’s true water impact. Discussed at COP28, this rating system fosters healthy competition while empowering consumers to make informed choices for the planet. She says she likes to constantly learn & unlearn things from design, and to understand the psychology behind what a client needs through concepts, mood boards, treatment, mindmapping, and primary & contextual research.
Devargh Mukherjee
Creative, Talented
(current: Senior Creative Manager, Zepto)
Devargh Mukherjee says he never got into advertising; he merely fell into it. As a creative with no formal education in advertising and without big agency backing, it was difficult for Devargh to get the attention of the giants of this industry. So he started making spec ads. These ads got him virality and the opportunity to network on LinkedIn. That is how advertising happened for Devargh. When he joined Talented as a Creative, he got the opportunity to work on the creative OOH for Myntra’s - The Adarsh Balak campaign, Britannia’s Cannes submission - 1947% More, XYXX Undiependence TVC, Farmley’s TVC with Rahul Dravid and more. His work got a him a Cannes Young Lions shortlist 23’. As a team he has won 9 Gold, 7 Silver and 5 Bronze medals for various projects throughout his career.
