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Cover Story

WHY CINEMA ADVERTISING IS A HIT WITH BRANDS

BY DIPALI BANKA
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A NEW TWIST ON TV

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THE IMPACT TRENDS REPORT, 2020

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THE MARTECH STACK: WHY IT SHOULD MATTER

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TOP AD-MAKERS OF THE YEAR

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Digital PR: Acing New Age Challenges

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HOW TO UNLEASH THE POTENTIAL OF ADVERTISING ON OTT PLATFORMS

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WHO WILL BE IMPACT PERSON OF THE YEAR, 2019?

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THE HIGH-FLYERS

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GROWTH FLATLINES: WHEN WILL IT REVIVE?

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MULLENLOWE LINTAS: HITTING TOP GEAR

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WATCHING WAVEMAKER 2.0

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TV: TIME WELL SPENT

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OGILVY-VIVO SPAT: THE CLEAR PICTURE

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BETTING BIG ON THE ‘POWER OF ONE’

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ADLANDERS RUN FOR VARIED CAUSES AT TATA MUMBAI MARATHON, 2020

The Tata Mumbai Marathon this month saw participation from media and advertising honchos such as Sudhanshu Vats of Viacom18, Sunil Lulla of BARC India and Siddharth Banerjee of Facebook

‘THE PRESENCE OF IPL ACROSS MULTIPLE PLATFORMS MAKES IT A GREAT PLATFORM FOR MARKETERS’

‘SULEKHA IS THE AIRBNB OF DIGITAL EXPERT SERVICE PROVIDERS’

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