Brand: Rungta TMT
Campaign: ‘Ekdum Solid Strength’
AGENCY
Ayyappan Raj
Founder, The Script Room
“Rungta TMT, as a brand, has done interesting advertising around movies and characters from movies. When we got the brief, rather than parodying a film, we decided to parody the category itself. It allowed us to have fun with the conventions of TMT advertising while keeping the brand’s core promise front and centre, with a musical twist that achieves branding in a funny and memorable way.”
CLIENT
Arvind Kumar
Vice President – Sales & Marketing (TMT, Wire Rod & Cement), Rungta Mines Ltd
“We wanted to present the strength of Rungta Steel in a manner that is entertaining, distinctive and easy to connect with. Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor add energy and personality to the film. Through this campaign, we wanted to convey that while the way we engage with consumers can be entertaining, the strength of our product is what builds lasting confidence.”
Brand: Axis Bank
Campaign: ‘Open ki aadat pad jaayegi’
AGENCY
Aarti Srinivasan
CCO, Curativity
“When the Axis team showed us all the brilliant things the Open app could do, our dilemma was how do we match the advertising with an app this good? We thought, what if we take some of the world’s best experiences and depict how they don’t seem quite good enough anymore once the customers are used to Open?”
CLIENT
Anoop Manohar
Chief Marketing Officer, Axis Bank
“Once customers get used to a certain level of convenience, personalisation and control, they naturally begin to expect it across every interaction. Through relatable stories and humour, the campaign brings this insight to life. It also showcases how the app helps customers navigate their financial lives with greater confidence, convenience and control through intuitive, secure and customer-centric banking.”
Brand: Flipkart
Campaign: ‘Kothaye Jaabe Dada?’
AGENCY
Leena Gupta
Creative & Founding Member, Talented
“Growing up in Calcutta, I have travelled in public buses, listening to conductors chant BBD BBD all day. It was a complete no-brainer to make them the ambassadors of the Flipkart BBD Sale! We made a film about one such conductor and on ground, we stationed conductors who will be distributing the best BBD Deals on B.B.D. Bagh buses. The connect is so simple, yet so uniquely ownable by Flipkart.”
CLIENT
Pratik Shetty
Vice President and Head of Growth and Marketing, Flipkart
“Big Billion Days thrives on genuine consumer connection. ‘Kothaye Jaabe Dada?’ was our way of honouring that connection by taking the campaign to the streets, the buses, and the iconic BBD Bagh route, and tapping into the festive heartbeat of Kolkata. When a brand becomes part of a city’s celebratory culture, you know the connection is real.”
Brand: Škoda Auto India
Campaign: ‘For the Restless’
AGENCY
Parikshit Bhattaccharya
Chief Creative Officer, BBH India and Propagate India
“Kylaq Sportline has a much revered, spirited drive. The thrill of being behind the wheel of one is the perfect answer to the restlessness inside young people. The film captures that thrill. Set to Meba’s inimitable Khasi rap, the film makes us feel the restlessness.”
CLIENT
Ashish Gupta
Brand Director, Škoda Auto India
“With the new Sportline, we are adding a more dynamic and expressive dimension to the Kylaq range, giving customers another way to experience its distinctive character. ‘For the Restless’ reflects the ambition and individuality of a new generation of SUV buyers. It is another step in making Škoda more relevant, more differentiated and closer to the evolving aspirations of customers in India.”
