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Creative Zone
Ads in Focus
BY Antora Chakraborty

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Myntra unveils Big Fashion Festival campaign with Alia Bhatt and Ranbir Kapoor
BY TEAM IMPACT

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Rungta TMT brings Bollywood trio into ‘Ekdum Solid Strength’ campaign
BY TEAM IMPACT

Creative Zone
Best Ads of August 2026
BY Antora Chakraborty

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Levi’s® brings ‘Many Ways, One Original’ to India with Alia Bhatt
BY TEAM IMPACT

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Alia didn't shame him, she shamed the stare, in new Titan Raga ad
BY TEAM IMPACT

IMPACT Stories
Under pressure, celebrities speak up. Will the brands follow?
BY Antora Chakraborty

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Titan Raga launches 'Paris, with Love' watch collection featuring Alia Bhatt
BY TEAM IMPACT

Talking Point
Everyone Wants To Be Your Favourite App
BY Anaum Shaikh

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Myntra Launches ‘Beauty Made Personal’ Films Starring Alia Bhatt
BY TEAM IMPACT

IMPACT Stories
The Exit That Wasn’t: Inside the Theatre of Celebrity Brand Moves
BY Debolina Datta

Interview
‘Roots’ Before Rush
BY Antora Chakraborty

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Levi’s Extends ‘Behind Every Original’ Campaign with Alia Bhatt
BY TEAM IMPACT

Cover Story
Stir-Fried PR
BY Anushka Sengupta

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L’Oréal Paris launches its first-ever festive film ‘Mujh Mein Hai Diwali’
BY TEAM IMPACT

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Virat Kohli tops Kroll’s 2024 India celebrity brand list followed by Ranveer Singh
BY TEAM IMPACT

IMPACT Stories
Flipkart and Dream11’s star-studded ads: Do stars steal the show from the brand?
BY Yash Bhatia

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Levi’s® onboards Alia Bhatt as global brand ambassador
BY TEAM IMPACT

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Alia Bhatt Joins Aishwarya Rai Bachchan for L'Oréal Paris at Cannes 2025
BY TEAM IMPACT

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MakeMyTrip Celebrates 25 Years of Transforming Travel in India
BY TEAM IMPACT

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