Global beauty brand L’Oréal Paris is marking its 28th year as the Official Beauty Partner of the Festival de Cannes, set to take place from 13th to 24th May 2025. The brand celebrates this milestone with the theme “Lights, Beauty and Action”, reflecting its core values of confidence, self-worth and universal beauty.
This year also sees the much-anticipated Cannes debut of acclaimed Indian actor Alia Bhatt, who joins as a Global Ambassador for L’Oréal Paris. She will appear alongside the long-standing face of the brand, Aishwarya Rai Bachchan, a global icon and a Cannes veteran. Their presence underscores the rising influence of Indian cinema and L’Oréal Paris’ commitment to inclusivity.
Sharing her excitement ahead of the event, Alia Bhatt said, “There’s something absolutely special about firsts — and I’m so excited to make my Festival de Cannes debut this year, an iconic celebration of cinema and self-expression. It is such an honour to represent L’Oréal Paris at the Festival with this year’s theme, ‘Lights, Beauty and Action’.
To me, beauty is about celebrating individuality, confidence and self worth. It’s limitless, it’s unique. I'm proud to stand with a brand that celebrates every woman’s journey and empowers them to shine in their own light.”
Dario Zizzi, General Manager, L'Oréal Paris - India, echoed her sentiments, “The Festival de Cannes has always been a powerful platform for storytelling, creativity, and cultural dialogue—values that deeply resonate with L'Oréal Paris. As we mark 28 years as the Official Makeup Partner, we are especially proud to welcome Alia Bhatt to the global stage alongside Aishwarya Rai Bachchan whose presence we’ve cherished for over two decades. Alia’s debut not only reflects the rising influence of Indian cinema but also our brand’s enduring commitment to celebrating diverse beauty and empowering women across the world.”
Further enhancing its India focus, L’Oréal Paris has announced a strategic partnership with beauty e-commerce platform Nykaa, which will serve as its “Beauty Partner” in India during the festival.
Anchit Nayar, Executive Director and CEO of Nykaa Beauty, added, “For nearly 30 years, L’Oréal Paris at Cannes has celebrated beauty on a global stage. As their Official Beauty Partner in India, Nykaa is proud to bring this collaboration closer to its 40+ million consumers and 200+ stores—honouring Indian beauty’s global rise and championing every individual who believes they are worth it.”
Alongside its Indian ambassadors, L'Oréal Paris will feature global stars including Eva Longoria, Viola Davis, Jane Fonda, Aja Naomi King, Andie MacDowell, Simone Ashley, Elle Fanning, Bebe Vio, and Yseult. Each embodies the brand’s ethos of celebrating authentic beauty and individual expression.
The brand will also continue its advocacy for women in cinema through the Lights On Women’s Worth Award, a platform recognising and supporting emerging female filmmakers.
Beauty innovation will take centre stage at Cannes, led by newly appointed Global Makeup Creative Director Harold James. Supported by a team of 30 top international beauty artists, James will present the latest trends and innovations shaping the future of beauty.
