ruchika jha STORIES

ruchika jha

Senior Correspondent

ruchika@exchange4media.com

https://x.com/RuchikaJha26

Ruchika Jha works as a senior correspondent at IMPACT Weekly Magazine. She covers digital advertising, marketing, influencer marketing and all things advertising.

IMPACT Stories
‘2026 will reward paid attention, not paid reach’
BY Ruchika Jha
IMPACT Stories
'AI started evolving from a tool into a collaborative digital teammate'
BY Ruchika Jha
IMPACT Stories
'The boundaries between influencers, musicians, and entertainers will blur further'
BY Ruchika Jha
IMPACT Stories
‘Speed is table stakes now. Discernment is the differentiator’
BY Ruchika Jha
IMPACT Stories
'If 2025 was about language and culture, 2026 will be about context'
BY Ruchika Jha
IMPACT Stories
'Even AI creations need compelling storytelling to truly come alive'
BY Ruchika Jha
More From Impact
Redefining Research Integrity: MRSI Updates Rules for Responsible Insights
BY Ruchika Jha
Cover Story
Activate To Engage
BY Pritha Pahari BY Ruchika Jha
IMPACT Stories
What Mumbai’s Hoarding Ban Means for the Future of Outdoor Advertising
BY Ruchika Jha
IMPACT Stories
VIDEO INTERVIEW: Timex bets big on premiumisation with Aston Martin collection launch
BY Ruchika Jha
IMPACT Stories
Jackpot to just play: How India’s gaming ecosystem is flipping its entire script
BY Ruchika Jha
IMPACT Stories
VIDEO INTERVIEW: Bikram Basu on ABD Maestro’s premium push and Rangeela launch
BY Ruchika Jha
IMPACT Stories
VIDEO INTERVIEW: Housing.com’s Rahul Ralhan on rewriting India’s house-hunt experience
BY Ruchika Jha
Spotlight
Agla Station: Audio Marketing
BY Ruchika Jha
IMPACT Stories
Are Digital Agencies the Secret Sauce for MSME Scale—And Is DigiHaat the Jar?
BY Ruchika Jha
IMPACT Stories
VIDEO INTERVIEW: Atlys Bets on AI, Content and Trust to Build a High-Growth Visa Brand
BY Ruchika Jha
IMPACT Stories
FOMO Sells: Why Brands Are Going All-In on Disappearing Content
BY Ruchika Jha
IMPACT Stories
Brewing the Future of Retail
BY Ruchika Jha
IMPACT Stories
From screens to streams: Will TV Ads take a backseat in a digital-first industry?
BY Ruchika Jha
IMPACT Stories
Digital’s new watchdog: How consent managers will guard the privacy frontier in India
BY Ruchika Jha
IMPACT Stories
VIDEO INTERVIEW: Inside Amazon India’s Big Creator Push Across Bharat
BY Ruchika Jha
IMPACT Stories
End of anonymous AI: How MeitY’s proposal could reset digital advertising
BY Ruchika Jha
More From Impact
Offbeat or Off-Brand? Rethinking the Logic Behind Unlikely Influencer Collaborations
BY Ruchika Jha
Cover Story
The Turning Point
BY Yash Bhatia BY Ruchika Jha
IMPACT Stories
With UPI on Board, ChatGPT Is Ready to Redefine How India Shops
BY Ruchika Jha
IMPACT Stories
From jerseys to brand collaborations: India’s Women’s World Cup win sparks marketing gold
BY Ruchika Jha
IMPACT Stories
Beyond the Tank: How Investment TV Turns Pitches into Prime-Time Stories
BY Ruchika Jha
IMPACT Stories
Sustainability as Strategy: Is Eco Innovation the Next Big Ad Differentiator?
BY Ruchika Jha
Interview
Fixderma’s Skincare Fix
BY Ruchika Jha
IMPACT Stories
Boss Level Marketing: How Gaming Brands Are Playing by New Rules
BY Ruchika Jha
IMPACT Stories
Virality Isn’t the Win — Relevance Is: The Long Game of Digital Fame
BY Ruchika Jha
IMPACT Stories
Meta’s Paid-Feed Test: What If India Starts Paying to Skip Ads?
BY Ruchika Jha
IMPACT Stories
What triggers a rebrand?
BY Ruchika Jha
IMPACT Stories
The New Fortune Teller of Festive Sales? Predictive Analytics
BY Ruchika Jha
Spotlight
DPDP: Data Done Differently
BY Ruchika Jha
IMPACT Stories
From tax relief to consumer trust: The marketing story of GST 2.0
BY Ruchika Jha
CMO Interview
Luminous' Plug-Free Play
BY Ruchika Jha
IMPACT Stories
VIDEO INTERVIEW: Signify amps up festive strategy with influencers & connected lighting
BY Ruchika Jha
IMPACT Stories
VIDEO INTERVIEW: Inside Motorola & Swarovski’s Brilliant Tech-Fashion Collab
BY Ruchika Jha
Spotlight
Who Killed SEO?
BY Ruchika Jha
IMPACT Stories
Trial Reels: How Instagram’s new test tool is reshaping influencer marketing in India
BY Ruchika Jha
IMPACT Stories
Why Is Demon Slayer’s Release Such a Big Deal for Fandom, Fashion, and Commerce?
BY Ruchika Jha
IMPACT Stories
Apple’s iPhone 17 Sparks Brand Wars
BY Ruchika Jha
IMPACT Stories
Healthcare, FMCG, Appliances see relief as India adopts three-slab GST system
BY Ruchika Jha
IMPACT Stories
Changing homes, changing lives: Magicbricks on real estate’s next phase
BY Ruchika Jha
IMPACT Stories
Microdramas: India’s Next Streaming Obsession?
BY Ruchika Jha
CMO Interview
Duroflex: The Business of Rest
BY Ruchika Jha
IMPACT Stories
VIDEO INTERVIEW: Inside RR Kabel’s Strategy with CMO Shishir Sharma
BY Ruchika Jha
IMPACT Stories
Monetising Orginality: Can creators/filmmakers protect their work from AI?
BY Ruchika Jha
IMPACT Stories
How Bollywood Celebrities Are Powering Global Tourism Campaigns for Indian Travellers
BY Ruchika Jha
IMPACT Stories
How quirky collaborations fuel The Souled Store’s pop culture appeal
BY Ruchika Jha
IMPACT Stories
How Programmatic Ads Powered the rise of ULLU, ALTT and more Before the Ban
BY Ruchika Jha
IMPACT Stories
Homegrown and Hyperlocal: Libas eyes future with new categories and cultural relevance
BY Ruchika Jha
Talking Point
WhatsApp Status: Sponsored
BY Ruchika Jha
Impact Feature
Cannes you be Honest?
BY Ruchika Jha
IMPACT Stories
Seismic Shift or Window Dressing: Ad Industry Decodes New Cannes Lions Rules
BY Ruchika Jha
IMPACT Stories
Is this the best time to be a financial influencer in India?
BY Ruchika Jha
IMPACT Stories
Can skincare become Lifebuoy's lifejacket?
BY Ruchika Jha

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