In a conversation with IMPACT, Nisha Khatri, Head of Marketing at Libas, emphasized Libas’ deep focus on understanding evolving customer needs, especially Gen Z and Gen Alpha. The brand is doubling down on retail, planning to reach Rs 500 crore revenue by FY28 through curated flagship experiences and strategic market selection.
Libas balances branding and performance marketing with festive IPs like Saj Dhaj Ke and partnerships with platforms like Zepto. Offline and online strategies are tailored differently, with retail playing a key role during wedding seasons for its experiential value.
Khatri also highlights the growing demand from Tier 2 and 3 cities, calling them the true heartbeat of India's fashion consumption. Future plans include new category expansions such as co-ords, lounge wear, and even perfumes for modern Indian consumers. Through innovation and speed, Libas aims to stay ahead while remaining culturally relevant.
