Motorola is blurring the lines between technology and fashion with its new ‘Brilliant Collection’, created in collaboration with Swarovski. The limited-edition range features the iconic Motorola Razr flip phone and Moto Buds Loop earbuds, both embellished with Swarovski crystals.
In conversation with IMPACT, Shivam Ranjan, Global Head of Brand, Motorola, explains the inspiration behind this unique partnership.
“Motorola has always believed in enabling self-expression. A smartphone today is not just a piece of technology, it’s an extension of your identity,” he shares.
From launching the collection through a fashion show to building immersive retail experiences like jewel box displays, Ranjan says that the 'Brilliant Collection' is aimed at Gen Z consumers who are fashion-first, seeking devices that stand out while staying functional.
As the festive season approaches, Motorola is preparing to build momentum around the Big Billion Days sale with a strategy aimed at driving consumer connect.
To mark the season, Motorola has introduced its 'Nacho Nacho' campaign, designed to capture the vibrancy, celebration, and excitement synonymous with the Indian festive period.
Watch the full interview to discover how Motorola is redefining smartphones as style statements.
