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Motorola has launched an exciting festive campaign, ‘Hello Colours. Hello AI,’ featuring brand ambassador Kriti Sanon. The campaign highlights Motorola’s innovative spirit and stylish smartphone portfolio, made in collaboration with Pantone™, designed to attract Gen Z consumers with its vibrant colours and advanced AI capabilities.
As part of the campaign, Motorola introduces five new colour variants for its popular smartphone models: motorola edge 50 Pro, motorola edge 50 Fusion, motorola edge 50 Neo, moto g85 5G, and moto g64 5G. The colourful launch aims to stand out in the crowded festive sales landscape, celebrating the essence of colour through a modern rendition of the classic song “Rangeela Re.”
The vibrant new TVC opens with Kriti Sanon, who hears the iconic melody and discovers it is coming from her motorola edge 50 Pro, showcasing its true-to-life colours and AI photo enhancements. Each scene features different smartphone models in unique settings, highlighting their features, such as low-light videography and shake-free video stability. The film concludes with all five devices, celebrating Motorola's stunning colour collection.
Shivam Ranjan, Head of Marketing, APAC, Motorola, commented, “Our festive campaign showcases Motorola's dedication to premium devices with vibrant colours and cutting-edge technology. By recreating ‘Rangeela Re’ with Kriti Sanon, we aim to inspire pride in Indian consumers, especially Gen Z, encouraging them to express their individuality.”
Kriti Sanon added, “It’s been an exciting experience to explore the blend of creativity, vibrant colours, and technology with Motorola. The campaign resonates with today’s consumers, embodying innovation and style.”
Abhijeet Ray, National Creative Director at Dentsu Creative, stated, “With ‘Hello Colours, Hello AI,’ we’ve fused nostalgia and modernity. Bringing back ‘Rangeela Re’ with a fresh twist felt right, and Kriti Sanon made it even more special.”
Motorola's new colour variants will be available at their lowest prices starting 26th September during the Big Billion Days sale on Flipkart and at leading retail stores.
