Signify, formerly known as Philips Lighting, unveiled its latest innovations at the International Electrotechnical Commission (IEC) exhibition at Bharat Mandapam, New Delhi. Nikhil Gupta, Head of Marketing, Strategy, Government Affairs and CSR at Signify India, highlights that several products showcased were designed in India for both domestic and global markets.
Among the key highlights was Nature Connect, a lighting solution that mimics daylight and the sky indoors to boost employee well-being. The company also introduced an ultra-efficient range for public and industrial spaces, delivering up to twice the energy efficiency of current LEDs. Another innovation, Soothe Space, is tailored for offices, offering near-zero glare for enhanced comfort.
Gupta emphasises that these technologies target a wide spectrum of sectors, including offices, healthcare, hospitality, recreation, and outdoor applications. Beyond B2B, Signify is also actively engaging consumers this festive season with initiatives across Maharashtra, West Bengal, and southern India, leading up to Diwali. Campaigns are amplified with regional activations, influencer collaborations, and the introduction of Philips Light Theatre, a connected entertainment lighting solution.
Gupta notes the growing role of Connected TV (CTV) in festive campaigns, citing its precision targeting compared to traditional TV. He also underlines the importance of predictive AI in consumer insights, especially for Signify’s D2C platform and e-commerce tie-ups.
Looking ahead, Signify remains committed to its philosophy of “Brighter Lives, Better World”, driving innovation rooted in sustainability and customer-centric design, with a promise to keep unveiling new products every quarter.
Watch the full interview.
