Signify, the global leader in lighting solutions, has announced a strategic partnership with renowned Indian cricketer Rahul Dravid as its brand ambassador for the next two years. This collaboration comes at an opportune time, just ahead of the festive season, and highlights Signify's commitment to innovation and excellence in lighting.
Rahul Dravid, celebrated for his illustrious cricket career and revered in Indian sports, embodies the core values of Signify—legacy, integrity, and dedication to providing exceptional lighting experiences. This alliance is set to transform the lighting landscape in India, reinforcing the brand's goal of inspiring and celebrating with consumers across the country.
Commenting on the partnership, Sumit Joshi, CEO & MD of Signify, Greater India, stated, “At Signify, we believe in bringing the best innovations to our customers in line with our #BrighterLivesBetterWorld vision. We are thrilled to welcome Rahul Dravid to the Signify family as our brand ambassador. His enduring appeal and dedication align perfectly with our principles, creating a collaboration that exemplifies perseverance and quality.”
Nikhil Gupta, Head of Marketing, Strategy, Government Affairs & CSR at Signify, added, “Having Rahul Dravid on board is a significant step for us. Known for his grit and integrity, he embodies the qualities that Signify stands for. Our collaboration marks a new chapter where tradition meets innovation, amplifying our engagement with Indian consumers as we prepare to launch exciting campaigns.”
Reflecting on his new role, Rahul Dravid said, “I feel honoured to be part of the Signify family! Signify is synonymous with leadership, innovation, and sustainability. Representing a brand that resonates with my journey is thrilling, and I look forward to contributing to the company's continued success.”
As brand ambassador, Rahul Dravid will help Signify connect with a diverse audience in India. His dedication and resilience align seamlessly with the brand's ideals, paving the way for deeper consumer engagement.
