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pritha pahari STORIES

pritha pahari

Correspondent

pritha.pahari@exchange4media.com

@PahariPritha

I cover all things media, advertising, and marketing, diving into the trends that keep these industries buzzing. From quirky new ad formats to how brands are getting creative with audiences, I love writing about the stories behind the strategies. I’m always on the hunt for the next emerging trend—and having a little fun while doing it!


IMPACT Stories
‘Virality Is Not the Brief, It’s the Outcome’: Rohan Mehta of FCB Kinnect & FCB/SIX India
BY Pritha Pahari

IMPACT Stories
Instagram Live's New Rule: Gatekeeping or Growth Strategy?
BY Pritha Pahari

Cover Story
Infamy is the new virality
BY Pritha Pahari

Spotlight
Jewellery Man-ifesto Shift
BY Pritha Pahari

Cover Story
Koli-ty in every role
BY Pritha Pahari

IMPACT Stories
A Barbie for Every Story: From Fashion Icon to Real-World Role Model
BY Pritha Pahari

IMPACT Stories
Rewiring the Power Game: Luminous' Bold Leap into Smart, Sustainable Living
BY Pritha Pahari

IMPACT Stories
Zee's Differentiated Regional Approach
BY Pritha Pahari

IMPACT Stories
Mascots in their Main Character Era
BY Pritha Pahari

IMPACT Stories
It’s Raining Ads
BY Pritha Pahari

IMPACT Stories
Truly ‘FAST’ Fashion
BY Pritha Pahari

Talking Point
When Brands Collaborate
BY Pritha Pahari

Impact Feature
Breaking the Glass Ceiling
BY Pritha Pahari

More From Impact
Dada On and Off the Field
BY Pritha Pahari

Talking Point
CTRL + ALT + CREATE
BY Pritha Pahari

More From Impact
The Bakra Legacy
BY Pritha Pahari

More From Impact
Where Brands Meet Bhakti
BY Pritha Pahari

Spotlight
FOOD ON THE GO
BY Pritha Pahari

CMO Interview
Jeebhs Are Still Laplapayin-ing
BY Pritha Pahari

CMO Interview
MARKETING WITH HUMOUR
BY Pritha Pahari

Talking Point
‘WHATSAPP’ WITH BRANDS?
BY Pritha Pahari

Interview
BOULT: SOUND MARKETING
BY Pritha Pahari

Interview
Leveraging IPL
BY Pritha Pahari

Cover Story
Triumphant in TV Dangal
BY Pritha Pahari

Talking Point
Security Check for LinkedIn?
BY Pritha Pahari BY Anushka Sengupta

Cover Story
E-Sporting the New
BY Pritha Pahari

CMO Interview
Health Insurance For Always
BY Pritha Pahari

Spotlight
Holi-Daze: Colours & Conscious Campaigns
BY Pritha Pahari

More From Impact
Bridging the Gender Gap
BY Pritha Pahari

Spotlight
Embracing the Embarrassing Aisle
BY Pritha Pahari

Talking Point
Budget – Bonanza for Brands?
BY Pritha Pahari

Interview
Investing For Consumption
BY Pritha Pahari

Interview
Cleartrip’s ‘Clear’ Vibes
BY Pritha Pahari

CMO Interview
Kotak Life Insurance: Faidey Ka Insurance For All
BY Pritha Pahari

CMO Interview
Godrej Capital: Enabling Limitless Growth
BY Pritha Pahari

More From Impact
Sujoy Roy Bardhan: Anime’s Popularity Will Surge in India’s Kids' TV in 2025
BY Pritha Pahari

More From Impact
Devika MS: EVs, Politics, and Global Conflicts Will Shape Reader Interest in Print in 2025
BY Pritha Pahari

More From Impact
Sandeep Gupta: 'Television will continue to be a cornerstone of media consumption' in 2025
BY Pritha Pahari

More From Impact
Srinivasan B: Print is targeting premium and niche audiences in 2025
BY Pritha Pahari

More From Impact
Janhavi Vyas: ‘Conversations rather than campaigns’ will dominate in 2025
BY Pritha Pahari

More From Impact
Deepak Saluja: Regional Newspapers to See Increased Ad Revenue in 2025
BY Pritha Pahari

More From Impact
Kartik Mahadev: ‘Brands to focus on building consumer intimacy’ in 2025
BY Pritha Pahari

More From Impact
Uday Jadhav: ‘Phygital approach poised for growth’ in 2025
BY Pritha Pahari

CMO Interview
IIFL HF: Funding the Dream Home
BY Pritha Pahari

Spotlight
The Crowd Faye-vourite
BY Pritha Pahari

Interview
Keeping up with Kamiya
BY Pritha Pahari

CMO Interview
Ferrero: Indulge in Luxury
BY Pritha Pahari

Interview
Meet the man behind the viral phenomenon ‘Ganji Chudail
BY Pritha Pahari

Talking Point
Going Gaga over Ganji Chudail
BY Pritha Pahari

Spotlight
Ballots with Benefits
BY Pritha Pahari

Spotlight
Advertising an IPO
BY Pritha Pahari

Cover Story
Ads on the go
BY Pritha Pahari

Interview
Securing ‘TRU’ Wealth
BY Pritha Pahari

Cover Story
Bae of Brands
BY Pritha Pahari

CMO Interview
Business of Number 1 Yaari
BY Pritha Pahari

Spotlight
A Canva for Everybody
BY Pritha Pahari

Talking Point
Back to the Past
BY Pritha Pahari

Talking Point
Swipe, Click, Shop, Repeat!
BY Pritha Pahari

Spotlight
Power sector’s Green Revolution
BY Pritha Pahari

Spotlight
Make it snappy
BY Pritha Pahari

Talking Point
Raymond Goes Public
BY Pritha Pahari

Interview
The Modern Man
BY Pritha Pahari

Talking Point
The AI Hour
BY Pritha Pahari

CMO Interview
McDonald’s Indian Factor
BY Pritha Pahari

Talking Point
Olympic Fever: Viral or not?
BY Pritha Pahari

Interview
Making Learning Fun
BY Pritha Pahari

Spotlight
Social Media, the Serpent of Eden for News Channels?
BY Pritha Pahari

CMO Interview
GoodKnight: Safe & Secure
BY Pritha Pahari

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