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I cover all things media, advertising, and marketing, diving into the trends that keep these industries buzzing. From quirky new ad formats to how brands are getting creative with audiences, I love writing about the stories behind the strategies. I’m always on the hunt for the next emerging trend—and having a little fun while doing it!
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Why are we celebrating an industry that’s struggling?
Anup Chandrasekharan, COO – Regional Content, IN10 Media Network, pens his thoughts on what is 'choking India’s entertainment industry'
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