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I cover all things media, advertising, and marketing, diving into the trends that keep these industries buzzing. From quirky new ad formats to how brands are getting creative with audiences, I love writing about the stories behind the strategies. I’m always on the hunt for the next emerging trend—and having a little fun while doing it!
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‘Either We Don’t Do It At All, Or We Do It With A Bang’
Udyan Ghai, Group Head of Marketing, Apollo Tyres, shares how the Rs 579-crore Team India jersey deal strengthens brand and dealer engagement
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