.jpg)
Speaking about the trends that dominated 2024, Devika MS, Director Operations at Matrubhumi, said, “On the content side, the top trend was the return of opposition in Lok Sabha. This was widely discussed with the House witnessing the role of Opposition Leader and eventual debates. Beyond politics, this raised thoughts about continuity of government policies and the future of certain Bills. We could sense a return of interest in political reading. Meanwhile, we registered reader interest in the wars raging and their impact on global trade, commerce and logistics.”
Elaborating on the trends she expects in the print sector for 2025, she said, “In 2025, the key trends in the print sector will be centred around three major themes. First, automobile, with the government announcing Bharat Stage, which would mean huge interest in EVs. There will be reader interest in knowing the future of automobiles fuelled by fossil fuels. Hence, Budget 2025-26 will be watched. Second, politics again, with civic body elections in Kerala and state-level polls. Keenly read would be about the future of Kejriwal and AAP. At the national level, how the government conducts business in LS and RS, which further impacts the economy, will be in demand. With the Opposition getting stronger, there is a move to anoint Mamata Banerjee as head of INDIA. This could witness isolation of Congress or the withering away of the opposition alliance, and eventually, it would make the NDA stronger. Third, wars – the world would want an end to the Israel-Palestine war and its fallout. Readers will be glued to know the future of Syria and its impact. Similarly, about Bangladesh and Sri Lanka. India and China would also be widely read as these trends would have a definite influence and impact on the Indian economy, especially the migrant economy, gold prices and oil prices.”
