Q] Did you ever think ‘Ganji Chudail’ would become such a big phenomenon in the brand world?
We started off small, but it quickly began to gain traction. Once we saw its potential, we really focused our efforts, and before we knew it, it took off.
Q] So, in your universe, there is only one Main character – ‘Ganji Chudail’?
We initially focused primarily on one character. Although we experimented with a few others along the way, we felt that ‘Ganji Chudail’ would resonate with the audience the most. We worked on improving the stories, and gradually, some of them really clicked. That’s when things really started to work out.
Q] What are some of the first brands that you collaborated with?
The first brand to ever approach us was Kurkure under PepsiCo India. Then it was Google, Netflix, Maddock Entertainment, and Colors TV. The client roster was diverse.
Q] Did the brand requests increase after Kurkure?
After Kurkure came our way, people started to recognize us more. Then a big brand like Google approached us and post that we received a lot of requests from players like Netflix. We went on to collaborate with Maddock Entertainment for Munjiya and Stree 2. After that, brands kept coming to us.
Q] Considering your storytelling, do you focus mostly on GenZ and younger people?
We aimed to target a younger audience, but brands quickly realized that the character resonates with people of all ages. This broad appeal helps them market products to everyone, from GenZ to adults over 50.
Q] Where is ‘Ganji Chudail’ based out of?
We are based out of Nanded, Maharashtra.
Q] What are your priority platforms?
We’re currently on two platforms, YouTube and Instagram. While we initially focused primarily on YouTube, we’ve recently put more effort into Instagram. Both are performing well, but Instagram is performing slightly better.
Q] You manage everything in-house?
We do not have any influencer marketing agency. We manage everything in-house, from writing and animating stories to releasing content.
Q] Do you plan to hire an influencer marketing agency in the future?
That’s a concern for the future. Abhi to hum bohot chote hain. There are so many influencers who are doing so much better than us. We are in fact learning how to make content from them and how to further improve our work.
Q] What are your future plans with ‘Ganji Chudail’?
We want to build our audience and put in efforts so that our content improves and reaches a greater mass. We also want to ensure that the audience truly enjoys the content. Hum brands ke vishwas par khara utarna chahte hai. We want to learn market requirements and build on it further.
