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Prasanjeet Dutta Baruah of Facebook India talks about the platform’s ‘virtual launch toolkit’ that is aiding brands to reach out to wider audiences

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Interview

OTT WILL NOT GROW AT THE COST OF TV: ANURAG KUMAR, TATA SKY

DELIVERING UNIQUELY INDIAN EXPERIENCES TO THE WORLD

NOW STREAMING: BOOKMYSHOW

‘OUR POST IPL RESEARCH SHOWS THAT GAMEZY ADS HAD MORE THAN 70% UNAIDED RECALL’

HOW ZIVAME IS CREATING AWARENESS WITH QUIRK

‘THE STRONG SPORTING CALENDAR IN 2021 IS A BIG DRAW FOR FAMILIES TO WATCH STAR SPORTS’

TRUST IS THE NEW CURRENCY OF BRAND DIFFERENTIATION: SHASHANK SRIVASTAVA

‘WITH THE IPL AD CAMPAIGN, LENSKART REGAINED ITS PRE-COVID REVENUE-GROWTH’

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HOW CIPLA IS EXHALING MISCONCEPTIONS ABOUT ASTHMA

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WILL SEE DOUBLE-DIGIT GROWTH IN Q4 OF THIS FINANCIAL YEAR: YADVINDER SINGH GULERIA

DRIVING AN ATTITUDINAL TRANSFORMATION TOWARDS GOLD LOANS

TECHNOLOGY WILL SHAPE THE PRESENT AND FUTURE OF LIVE ENTERTAINMENT: SWAROOP BANERJEE

IPL MUST BE SEEN AS AN INVESTMENT WITH A BROADER MEDIA STRATEGY: ANIL VISWANATHAN

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‘VIRTUAL LAUNCH TOOLKIT IS HERE TO STAY EVEN AFTER THE PANDEMIC’

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