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Your Real Day Is A Real Workout: Hindustan Unilever’s Rajneet Kohli
Rajneet Kohli, Executive Director, Foods, Hindustan Unilever Limited, discusses Horlicks Protein, lifestyle nutrition, affordability, younger consumers and digital commerce
21st September 2026BY Anaum Shaikh
The Closet Chronicles
Neha Kant, Founder, Clovia, elaborates on the evolution of intimate wear, changing consumer attitudes and how consumer insights are shaping Clovia’s marketing and growth
14th September 2026BY Antora Chakraborty
Swiss Military: Premium, Made Accessible
Anuj Sawhney, MD, Swiss Military, discusses the vision behind the launch of sub-brand Alpine Club, & opportunities in India’s growing travel market
07th September 2026BY Raaina Jain
‘Brands Need a Purple Cow Strategy to Break Through,’ Says Philips’ Smit Shukla
Smit Shukla, Country Head, Philips Personal Health, India Subcontinent, discusses why technology, culture and communities comprise the real edge in the battle for India’s youngest consumers
31st August 2026BY Anaum Shaikh
‘Understanding Culture Is Key To Doing Business Globally’
Janhavi Pawar, Director, Sakal Media Group discusses the relevance of soft power in forging lasting global trade relations
24th August 2026BY Isha Khatu
‘When an Idea is Beautiful, People Come Together Just Because They Believe In It’
Sharat Kumar, Director, Crazy Few Films, on how Enable India used Braille scripts & accessible sets to make inclusion part of the process
17th August 2026BY Debolina Datta
‘Certain Firsts End With Everything Coming Together’
Santosh Padhi, Founder, Into Creative, on making Chupps’ biodegradable footwear stand out through a bold and unexpected narrative
17th August 2026BY Debolina Datta
‘The Moment Everyone Had Tears in Their Eyes, We Knew We Had a Good Film’
Prosit Roy, Director, Writer & Producer, The Unicorn Films, on how he found the emotional core of ‘Band, Baaja Bitiya’ & let the story lead the craft
17th August 2026BY Debolina Datta
‘Stories with heart will always have value’
Nivedita Mahesh, Independent Writer & Director, on finding the balance between a strong consumer insight and an unexpected creative treatment for Ajio
17th August 2026BY Debolina Datta
‘The Idea Was So Earnest, I Had to Execute it Well’
Nasar Husami, Director, Vanilla Films, on preserving the sincerity of an idea while using nostalgia to build a memorable brand story for Pidilite
17th August 2026BY Debolina Datta
‘This Film Came to Me Like A Christmas Gift’
Indrasish Mukherjee, Writer & Director, Footloose Films, on balancing cultural familiarity with a fresh creative treatment for Urban Company
17th August 2026BY Debolina Datta
‘I get paid to do something that I love every bit of’
Hemant Bhandari, Director and Co-Founder, Chrome Pictures, on the joy of filmmaking and creating a Holi film that brings people together
17th August 2026BY Debolina Datta
‘The Moment Everyone Saw the Scratch Film, We Knew We Had Something Special’
Harshik Suraiya, Founder and Director, Studio Zuno, on turning a scratch film into Naturals’ ‘Tree to Treat’ campaign with a distinct visual language
17th August 2026BY Debolina Datta
’We Wanted Riders to Carry Not Just Prayers, But Safety.’
Balakrishna Gajelli and Chetan Kapoor of Saatchi & Saatchi India on turning prayer flags into first-aid kits to make biking journeys safer
17th August 2026BY Debolina Datta
‘There Are Very Few Timeless Stories. This Was One of Them’
Amit Mishr, Director, Absolute Productions, on bringing ‘The Boy Who Learnt To Smile’ to life through vulnerability and emotional restraint
17th August 2026BY Debolina Datta
McDonald’s: 30 Years Young
Beyond nostalgia, McDonald's India has thrived on localisation and value. Akshay Jatia, CEO, Westlife Foodworld, reflects on its 30-years journey
27th July 2026BY NEETA NAIR
'Competition Cannot Be Prevented, And That’s A Good Thing'
Cherian Kurian, Managing Director, Tasty Nibbles, talks about Milind Soman as brand ambassador and the company’s bid to grow canned tuna in India
20th July 2026BY Isha Khatu
‘If The Consumer Wins, The Category Grows’
Chaitanya Ramalingegowda, Director and Co-founder, Wakefit.co talks about earning consumer trust and evolving from sleep to complete home solutions
06th July 2026BY Ruchika Jha
‘Don’t Create Rigid Beliefs’
Nikhil Sharma, MD, Perfetti Van Melle India, on India’s confectionery market, overstated sugar concerns & the enduring power of creative freedom
22nd June 2026BY Anaum Shaikh
INTO THE SWIGGY-VERSE
Mayur Hola, VP-Brand, Swiggy shares how instinct, disruption and memorability help Swiggy stay culturally relevant in a crowded market
15th June 2026BY Antora Chakraborty
A Meeting of Minds and Markets
Arjun Ranga, MD, Cycle Pure Agarbatti & Vinod Bansal, Founder & MD, Satvik Spirituals talk on building scale & a more connected devotional ecosystem
18th May 2026BY Anaum Shaikh
Will Amer Jaleel’s ‘Curativity’ Become Synonymous With Creativity?
Amer Jaleel of Curativity and team on how their agency aims to become a synonym for creativity in the near future
11th May 2026BY NEETA NAIR
‘Media strategy acts as the connective tissue holding all consumer exposure together’
Riya Joseph, General Manager, Media, Britannia Industries, on data-led media strategy, emerging formats and how to drive deeper consumer engagement
08th May 2026BY Antora Chakraborty
‘Media is a powerful enabler of long-term brand-building’
Anagha Bhojane, Director—Integrated Brand Experience, Colgate-Palmolive India, on consumer-first media strategy and navigating fragmentation
07th May 2026BY Antora Chakraborty
‘Media helps us stay close to what people are thinking’
Arun Mehra, Media Lead, PepsiCo India on the advantages of relying on consumer-centric media strategy & measuring impact beyond vanity metrics
06th May 2026BY Antora Chakraborty
‘Media is about shaping meaningful connections’
Anjali Krishnan, Lead–Consumer Experience & E-commerce, Mondelez India, on how data, AI & platforms like CTV & commerce media are reshaping strategy
05th May 2026BY Antora Chakraborty
‘Media is central to building brand preference’
Rajiv Dubey, VP & Head Media, Dabur India on how media strategy drives brand growth & why measurable outcomes now shape every campaign decision
04th May 2026BY Antora Chakraborty
A Scoop Of ‘Dildaari’
Zervin Rana, Director, Dinshaw's on what it takes for a 90-year-old brand to stay relevant in today’s fast-evolving market
04th May 2026BY Antora Chakraborty
‘Trust Has Always Been Our Strongest Currency’
Gaurav Manchanda, Founder & Director, The Organic World on building an organic ecosystem across India
20th April 2026BY Ruchika Jha
‘Deep Regional Roots Before Pan-India Scale’
Megha Shankar, Director – Marketing & Strategy, House of Bindu, on how grassroots campaigns, word-of-mouth, and digital marketing fuelled the brand’s growth
06th April 2026BY Ruchika Jha
Locks of Trust
Shyam Motwani, Business Head– Locks & Architectural Solutions, Godrej Enterprises Group on redefining home safety with digital innovation in India
30th March 2026BY Antora Chakraborty
‘Our Biggest Impact Comes From Grassroots Engagement’
Sparsh Sachar, Director & Business Head, FMCG, Nutrica, BN Group, on building consumer trust and modernising a traditional edible oil category
23rd March 2026BY Ruchika Jha
Diamond In The Making
Shweta Harit & Sandrine Conseiller of De Beers Group on why India is central to the global diamond story & the launch of Forevermark’s Mumbai flagship
23rd March 2026BY Pritha Pahari
‘Roots’ Before Rush
Saloni Anand, Co-founder, Traya Health, speaks to IMPACT about how regional focus & offline centres are driving the brand’s 17% growth target
16th March 2026BY Antora Chakraborty
‘Is traditional TV a magnet for growth— the honest answer is: no, not by itself’
Ajit Varghese, Partner & Group CEO, Madison on why growth lies beyond traditional TV, inside large screen systems and digital-first ecosystems
24th February 2026BY NEETA NAIR
‘India has moved from an expansion phase to an allocation phase’
Sam Balsara, Chairman, Madison World, tells Neeta Nair how PMAR 2026 captures India’s digital momentum and AdEx reset
24th February 2026BY NEETA NAIR
A ‘Super-Star’ Product
Mitali Maheshwari of Starbucks and Aditi Jain of SuperYou on why blending coffee and protein could be a gamechanger with nearly 16g of protein per cup
09th February 2026BY NEETA NAIR
Fully Furnished
Beyond convenience and cost, Ajith Mohan Karimpana, Founder & CEO, Furlenco on turning rental furniture into a long-term habit, not a temporary fix
27th January 2026BY Antora Chakraborty
Built in India
Investor Dr. A. Velumani & host Suniel Shetty share how ‘Bharat Ke Super Founders’ aim to champion discipline-led entrepreneurship in India
19th January 2026BY Antora Chakraborty
Modernising A Heritage
Sai Ramana, CEO, Piramal Consumer Healthcare, speaks to IMPACT about refreshing Lacto Calamine while retaining legacy trust and relevance for new-age consumers
29th December 2025BY Pritha Pahari
Consumer Chemistry
Shankar Prasad, CEO, Plum explains how formulation depth & community trust are helping the brand stand out in India’s crowded skincare space
22nd December 2025BY Pritha Pahari
Nikon’s Leap Into Reel-ity
Sajjan Kumar, MD, Nikon India, on how the ZR and RED are reshaping Nikon’s cinema ambitions and its bond with creators in India
01st December 2025BY Anushka Sengupta
Dot By Dot, Awareness Grows
CEO & Chief of Brand, Amit Jhingran & Ravindra Sharma of SBI Life, with actor Mahima Chaudhry, talk with IMPACT on 'Thanks-a-Dot' and the road ahead
24th November 2025BY Antora Chakraborty
The Kotak Lifeline
Mahesh Balasubramanian, MD & CEO, Kotak Life Insurance, on expanding reach, rebranding protection for young audiences and balancing tech with trust
10th November 2025BY Anushka Sengupta
‘The Ching’s Secret ad didn’t cost Rs 150 cr, only a fraction of that’
Ashiish V Patil who conceptualised the Ching's Secret ad talks about how much it really cost after the Rs 150 cr budget PR buzz
03rd November 2025BY NEETA NAIR
Sintex: Clean by Design
Yashovardhan Agarwal, MD of Welspun, BAPL & Director at Sintex, speaks to IMPACT about steering the 50-year-old brand toward health-first innovation and more
27th October 2025BY Antora Chakraborty
Fixderma’s Skincare Fix
Shaily Mehrotra, Co-founder & CEO, Fixderma, shares the brand’s 15-year journey, niche skincare focus, global reach, & upcoming product launches
20th October 2025BY Ruchika Jha
Restoring The Standard
Vikram Sakhuja, Partner & Director, Madison World and Chairman, MRUCI on delivering a bigger, better IRS to bring back reliable measurement to print
29th September 2025BY Pritha Pahari
Design agency Elephant trumpets in APAC, expands to Singapore
Elephant’s APAC expansion: Ashwini Deshpande, Co-founder & Director, tells IMPACT Singapore is the region’s steering head
15th September 2025BY NEETA NAIR
Walls of Wonder
In an IMPACT interview, Amit Syngle, MD & CEO of Asian Paints, shares how Royale Glitz is shifting from luxe finishes to décor-first innovation
08th September 2025BY Anushka Sengupta
Not Just An Airport
In an interview with IMPACT, Hari Marar, MD & CEO, and Shalini Rao, CMO of BIAL, share how BLR Airport is evolving into a cultural hub besides a transit centre
01st September 2025BY NEETA NAIR
Backbay: Boxed, not Bottled
Bhumi Pednekar & Samiksha Pednekar discuss the inception and vision behind their new water brand, Backbay, a purpose-driven, lifestyle beverage brand
25th August 2025BY Anushka Sengupta
Popeyes Spreads its Wings
Sameer Khetarpal, MD & CEO, Jubilant FoodWorks, bets on rapid expansion to make Popeyes India’s fastest-growing fried-chicken brand and hit Rs 1,000 cr
18th August 2025BY Anushka Sengupta
Re-Wire-Ment
HSBC Mutual Fund CEO, Kailash Kulkarni shares insights on their ‘Retire to More’ campaign, the power of early financial planning, and redefining retirement goals
21st July 2025BY Antora Chakraborty
India's Pulse Hits Rs.750 Crore
DS Group's Vice Chairman Rajiv Kumar, discusses how Pulse recorded over Rs 750 crore in sales, room for innovation and journey so far
07th July 2025BY Anjana Naskar
BOULT: SOUND MARKETING
Varun Gupta, Co-Founder, Boult on marketing strategies that helped the company grow despite an overall category decline, influencer marketing & more
12th May 2025BY Pritha Pahari
India’s 1st lockdown agency- Atom celebrates 5 years with 40% Y-o-Y revenue growth
On the occasion of Atom’s 5th anniversary, Founder Abhik Santara talks about achieving revenue goals and his Cannes ambitions
05th May 2025BY NEETA NAIR
Leveraging IPL
Vikas Shah, Co-Founder, BigCity Promotions, talks about the evolution of brand activations surrounding the IPL and offers insights into the future of these initiatives
30th April 2025BY Pritha Pahari
When Noise Helps You Focus
Noise’s Co-founder and CEO, Gaurav Khatri, on how the decade old brand has managed to grow in revenue even when the category is seeing a decline
28th April 2025BY NEETA NAIR
Selling Insurance Not Fear
Girish Kalra of Tata AIA & Yash Chandiramani of Admatazz discuss the ‘Kuch Income Life Ke Liye, Kuch Life Insurance Ke Liye’ campaign and their shared marketing vision
21st April 2025BY Aryan Khanna
Dreaming Big
Puneet Gupta, Sr. EVP & Business Head – Digital, Nuvama Wealth, discusses 'Let’s Inspire Right,' tradition advertising and other marketing strategies
14th April 2025BY Aryan Khanna
‘Won’t be part of summer price war’
In conversation with Manish Bandlish, MD, Mother Dairy Fruit & Vegetable Pvt Ltd, on summer marketing plans, new product launches and D2C foray
07th April 2025BY NEETA NAIR
Is Attention the New Ad Currency?
Navin Khemka, CEO, EssenceMediacom South Asia and other senior leaders, in an exclusive chat with IMPACT, outline their proprietary emAttention Architect tool
01st April 2025BY Anjana Naskar
Re-Volvo-ing around Luxury
Jyoti Malhotra MD, Volvo Car India, in conversation with IMPACT, speaks about retaining its Scandinavian roots while making the car aspirational for India
17th March 2025BY NEETA NAIR
Preparing for the Unplanned
Kamlesh Rao, MD & CEO, Aditya Birla Sun Life Insurance, delves into their ‘Boodhe Hoke Kya Banoge’ campaign, their growth trajectory, and much more
10th March 2025BY Aryan Khanna
Una- polo -getically Regal
Anuraag Bhatnagar, CEO, The Leela Palaces, Hotels & Resorts talks about how The Leela Jaipur’s Polo Cup partnership is blending modern luxury with heritage
03rd March 2025BY NEETA NAIR
Investing For Consumption
Paddy Raghavan, Co-Founder of Multipl and Revant Himatsingka, aka FoodPharmer, speak about ‘SpendVesting’ and how India needs to be financially literate
24th February 2025BY Pritha Pahari
Ixigo: Train to Success
Dinesh Kumar Kotha, CEO, Ixigo Trains and ConfirmTkt, speaks about their campaign with Rohit Sharma, achieving quarterly growth of 30% and more
17th February 2025BY Aryan Khanna
Cleartrip’s ‘Clear’ Vibes
In an exclusive chat with IMPACT Magazine, Tavleen Bhatia, Chief Marketing and Revenue Officer, Cleartrip, talks about their 'Vibes' search feature, the changes in the travel industry and future focus
11th February 2025BY Pritha Pahari
MUTHOOT’S SUNHERI SOCH TO STAY GOLDEN
Exclusive: Abhinav Iyer, Sr GM - Marketing & Strategy, The Muthoot Group, gives a sneak peek into their upcoming campaigns, working with Big B and more
10th February 2025BY Anushka Sengupta
BIKAJI'S BIG BET - BIG B
Bikaji onboarding Big B for ‘Amit Ji Loves Bikaji’ was a power move, and Neha Rao, VP - Marketing, Bikaji Foods International Ltd, gives us the entire lowdown
03rd February 2025BY Anushka Sengupta
Sakal: Driving Growth in the Digital Age
As Sakal Media Group turns 93, Janhavi Pawar, Director, Sakal Media Group, shares her thoughts on the Groups legacy, adaptability and future goals
27th January 2025BY SANDHYA DANGWAL
Driving Sustainability, For Life
In conversation with Jyoti Malhotra, Managing Director, Volvo, about working with Dia Mirza, the Reverse Project initiative and Volvo's India journey
20th January 2025BY Aryan Khanna
Driving Your Dzire
Partho Banerjee, Sr. Executive Officer - Marketing & Sales, Maruti Suzuki India Ltd, speaks on the 4th gen Dzire, Sidharth Malhotra as brand ambassador & more
06th January 2025BY Anushka Sengupta
Exclusives Not Explosives
Dr. Aishwarya Pandit Sharma, Chairperson, ITV Foundation, shares her insights on fostering authentic journalism, building trust and empowering communities
30th December 2024BY RUHAIL AMIN
Godrej 2.0: Rebranding for Relevance
As Godrej Enterprises unveils its vibrant new identity, Sumeet Bhojani, Head of Brand & Strategic Insights, decodes the brand's journey and the story behind the new logo
23rd December 2024BY Anushka Sengupta
Keeping up with Kamiya
Everyone has been obsessed with her content and her curls! And we asked Kamiya Jani, Chief Travelling Officer & Founder, Curly Tales, about both
16th December 2024BY Pritha Pahari
Zendesk: Customer Experience Comes First
Rahul Menon, Marketing Head - India & SAARC, Zendesk, speaks to IMPACT Magazine about how they are helping brands streamline customer experiences and more
02nd December 2024BY Aryan Khanna
Meet the man behind the viral phenomenon ‘Ganji Chudail
Shriram Panchal in an exclusive chat with IMPACT Magazine
26th November 2024BY Pritha Pahari
Wakefit: Celebrating Sleep
IMPACT Magazine speaks to Chaitanya Ramalingegowda and Kunal Dubey of Wakefit, to hear about their initiatives for boosting healthy sleep habits
25th November 2024BY Anjana Naskar
Humansing customer care
Udit Agarwal, VP & Global Head - Marketing, Exotel, shares how the profitable startup leverages cutting-edge technology to enhance customer experiences
18th November 2024BY Aryan Khanna
Revolutionising Your Reach
What is Rich Communication Services (RCS) and how is Sinch India pioneering this offering? Find out from Sunder Madakshira, Head of Marketing, Sinch India
04th November 2024BY Aryan Khanna
Securing ‘TRU’ Wealth
HDFC Securities’ CEO, Dhiraj Relli, speaks about their new wealth advisory platform HDFC TRU and India as a growing market for the company
28th October 2024BY Pritha Pahari
Localisation Ki Moj
Gaurav Jain, Chief Business Officer, ShareChat and Moj, deep dives into the benefits of adopting local & hyper-local strategies while facing head-on Global Tech giants like Meta & Google
21st October 2024BY Aryan Khanna
Retention The New Acquisition?
On the occasion of WebEngage’s 13th anniversary, Avlesh Singh, CEO & Co-Founder, WebEngage, speaks about the company’s new strategy utilising Retention consultants. Here’s what he said.
14th October 2024BY Anjana Naskar
Havas' New Canvas
Jamie Seltzer, Global EVP, Havas Media Group, & Gaurav Seth, Managing Partner of CSA India, discuss Havas CSA's role in navigating India's cookie-less revolution
07th October 2024BY Aryan Khanna
Painting Nostalgia
Take a walk down memory lane with Amit Syngle, MD & CEO, Asian Paints, and ad veteran Piyush Pandey as they bring back the iconic ‘Har Ghar Kuch Kehta Hain’ campaign
30th September 2024BY NEETA NAIR
NEW NAME, OLD BANDHAN
Akhil Almeida, Head of Marketing at Bandhan Life, discusses the brand’s new identity, the challenges of selling insurance in India, and plans for a major leap forward
16th September 2024BY NEETA NAIR
Palmolive Lathers up for a comeback
Gunjit Jain of Colgate-Palmolive India speaks to Neeta Nair of IMPACT about 50-years in the business, transition from shaving cream to body washes and more
16th September 2024BY NEETA NAIR
Wake Up to Sleepyhead
Duroflex CEO Sridhar Balakrishnan speaks to IMPACT about Sleepyhead’s market revolution, collaborating with Ranveer Singh and more. Read here
16th September 2024BY Anjana Naskar
The Modern Man
Anurag Saboo, Co-founder and Director, DaMENSCH, shares his secrets to thrive as a D2C menswear brand in India and about his brand’s campaign with Vicky Kaushal
02nd September 2024BY Pritha Pahari
Colour me Cupid
Manish Chowdhary, Co-Founder WOW Skin Science, unveils the secrets behind Color Cupid and speaks of the thrill and challenges of building a brand in a growing market.
26th August 2024BY Anjana Naskar
The Sound of Singer
Rakesh Khanna - Vice Chairman and Managing Director, Singer speaks about the legacy brand, women empowerment and navigating through modern markets
12th August 2024BY Mansi Sharma
Making Learning Fun
Duolingo’s Karandeep Singh Kapany speaks to IMPACT about the gamification of the learning experience, the Indian audience and more.
05th August 2024BY Pritha Pahari
The Sleep Company's Sleep Science
In a conversation with IMPACT, Priyanka Salot and Harshil Salot, Co-founders, The Sleep Company talk about the company’s expansion run and their growing ad spends.
22nd July 2024BY Aryan Khanna
Committed to Expanding
Joy Chatterjee, AVP, Sales & Marketing, Mankind Consumer Division speaks to IMPACT about the brand’s marketing strategies, advertising during elections, and more.
01st July 2024BY Arka Roy Chowdhury
A Future of Sustainability
Sudhanshu Pokhriyal, CEO, Bath and Tiles Business, Hindware Ltd. takes us through the innovative Aqua Pro water saving nozzles, its campaign, and more
24th June 2024BY Anjana Naskar
Creativity is such a powerful tool: John Mescal
John Mescall, Creative Chair, byTheNetwork, and Yash Kulshrestha, CCO, ^ a t o m, speak to Neeta Nair of IMPACT about how independent agencies put creative and creative people at the core.
22nd June 2024BY NEETA NAIR
‘WE ARE USING CANNES AS A BACKDROP TO THINK ABOUT FUTURE STRATEGIES’
Dheeraj Sinha, along with his entire leadership team at FCB Group India talks about Cannes Lions 2024 as the team celebrates their only with for FCB Kinnect
22nd June 2024BY NEETA NAIR
‘Not All Work Is Right For Awards’
Kate Stanners of Saatchi and Saatchi speaks to Neeta Nair of IMPACT on the former’s 2024 Cannes showcase, the works that inspired her, and its India arm missing in action at the fest
21st June 2024BY NEETA NAIR
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