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As a desk person with a penchant for writing, I have many interests. Giving headlines is the best part of being a desk hand, but most times they aren't as exciting as I imagine them to be.
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Jeebhs Are Still Laplapayin-ing
Gunjan Khetan, CMO of Perfetti Van Melle, on reviving ‘Kaisi Jeebh Laplapayee’ and how Center Fruit blends nostalgia with mass appeal and innovation
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