Brand: Hershey’s
Campaign: ‘When Life Gets Hard, There’s Always Hershey’s’
AGENCY
Sarvesh Raikar
President – Creative, TBWA\Lintas
“We are excited to help Hershey’s launch its new brand platform in this part of the world. We begin with a film for bars and then roll out the idea across different media, all year round. After the disproportionate success of our Valentine’s Day campaign, we are eager to make a big global idea locally relevant and part of our culture.”
CLIENT
Kamy Devaguptapu
Director Marketing India & APAC, Hershey’s India
“Our lives are full of moments of uncertainty and pressure that chip away at our optimism. These everyday moments are hard, but made a little lighter through simple pleasures, like a bit of our signature Hershey’s chocolate! Our new campaign beautifully captures this idea—blending humour in a slice-of-life situation; with a moment of comfort that Hershey’s brings to everyday chaos.”
Brand: Flipkart
Campaign: ‘Luck Badal Sakta Hai’
AGENCY
Sachin Kamble
Chief Creative Officer, Leo - South Asia
“We had a high bar to meet this year, not just to recreate the magic Leo India and Flipkart built around Big Billion Days. The start was a simple, deeply human insight: we often attribute things to luck. We feel luck is what you make of it. And what if people had the power to transform their luck. That’s how ‘Luck badal sakta hai’ was born.”
CLIENT
Pratik Shetty
Vice President and Head of Growth and Marketing, Flipkart
“Last year, ‘Yahan Kuch Bhi Ho Sakta Hai’ captured the unexpected moments that make Big Billion Days special. This year, we explore what happens when those unexpected moments actually change your luck. Through an entertaining story, the campaign brings this thought to life with familiar faces and unexpected twists, creating a distinctly Big Billion Days experience for our customers.”
Brand: BabyOrgano
Campaign: ‘Parenting Ke Naye Zamaane Mein’
AGENCY
Rohit Prasannan
Creative Strategy Head, Team Pumpkin
“The brief asked us to tell a story, not sell a product. We looked for a real human moment that parents would recognise. We found it in a mother returning to work, while everyone still turns to her with every little doubt. And a dad trying his level best to keep up, not as a superhero, but as a real partner learning along the way.”
CLIENT
Riddhi Sharma
Founder of BabyOrgano
“Parenting today is spoken of as an equal partnership, but in most homes, the everyday weight of it still quietly falls on the mother. We did not want to make a film that lectures anyone. We wanted to sit with a couple who are genuinely figuring it out, and let other parents see a little of themselves in that.”
Brand: Paragon Footwear
Campaign: ‘Celebrating Those Who go Unnoticed’
AGENCY
Rahul Guha
Founder & CEO, Turmeriq
“The thought came from looking beyond the spectacle of Pujo to the people and efforts that make it possible. The person building the bamboo foundation became a natural way to tell the story. We wanted the film to feel human and understated, with the relationship between the father and daughter giving the narrative an emotional layer while not taking away from the larger thought.”
CLIENT
Sachin Joseph
Executive Vice President – Marketing and IT, Paragon Footwear
“Durga Pujo, as a celebration, is deeply rooted in tradition & the spirit of community. At Paragon, we have always believed in being a dependable presence in people’s lives, supporting them through every step. With this film, we wanted to flesh that spirit out through a simple and meaningful story that recognises the many efforts that make a celebration possible.”
