Q] What are the different ways in which Sinch is supporting the brands and advertisers?
From helping brands discover their customers, to segmenting their customer base, to providing relevant insights, and supporting engagement using analytics, we have a variety of tools at our disposal. Any aspect of consumer behaviour can be analysed by the way the communication is sent, which then gets assimilated. There are thousands of campaigns running on the Sinch platform today, and we are proud to say that we are the pioneers of the Rich Communication Services (RCS).
Q] Could you delve into your RCS offering?
We specialise in Rich Communication Services (RCS), which goes beyond traditional SMS by offering advanced messaging features like group chats, visuals, multimedia, and interactive content. This enables businesses to communicate and engage with their audience in a dynamic way. Our platform integrates messaging, voice, and video solutions into a unified suite, with RCS as a key differentiator. In addition, we’ve acquired companies specialising in email services and voice networking, further enhancing our ability to offer a holistic digital experience. Our unified platform empowers brands to engage more effectively with customers, boosting visibility and interaction.
Q] Which was your biggest acquisition in recent times?
India became a crucial market for Sinch when it acquired ACL Mobile, marking a significant step in the company’s expansion into the Indian telecommunications landscape. When it comes to messaging, there’s no bigger or better market to target than India. This acquisition was a significant strategic move and a strong boost for Sinch’s growth.
Q] You have partnered with names like Google and Uber. Any other interesting collaborations that you want to address?
We have a fairly strong presence in the BFSI segment, which in itself is a very dynamic space and touches consumers’ lives in multifarious ways. Our collaboration with India’s leading tech-driven banks has given us a significant advantage. This is a sector we’re genuinely excited about, and we look forward to further engagement. We recently worked on a campaign with a bank to promote a new credit card specifically targeting a younger audience, entirely through WhatsApp, leveraging India’s vast user base. The campaign, launched in June, provided valuable insights into effective engagement strategies, helping the bank refine their offerings for the upcoming festival season. By analysing the data from July and August, the bank was able to personalise their campaigns and focus on just a few key actions, successfully capturing 95% of their target audience. This data-driven approach eliminated guesswork and optimised their results ahead of the busy festival period.
