ruhail amin STORIES

ruhail amin

ruhail.amin@exchange4media.com

RUHAIL AMIN

More From Impact
Himanshu Khanna joins CKA Birla Group as Group Chief Marketing Officer
BY RUHAIL AMIN
More From Impact
Anita Kotwani Quits her role as Chief Client Officer, dentsu South Asia
BY RUHAIL AMIN
IMPACT Stories
‘Micro-Moments with Maximum Impact’
BY RUHAIL AMIN
More From Impact
THE MEDIA OF WAR: WHO FIRES THE FIRST SHOT?
BY RUHAIL AMIN
Interview
Exclusives Not Explosives
BY RUHAIL AMIN
Spotlight
‘The Voice of Credibility’
BY RUHAIL AMIN
Cover Story
The Growing Tribe
BY RUHAIL AMIN
Talking Point
Adani and NDTV: A Year in Review
BY RUHAIL AMIN
Spotlight
'Primetime Show is the Editorial Page of a News Channel'
BY RUHAIL AMIN
Talking Point
’IT’S TIME TO DISRUPT NEWS TV AND BRING BACK NEWS’
BY RUHAIL AMIN
Cover Story
DDB MUDRA’S PANDEMIC PROOF GROWTH
BY RUHAIL AMIN
Interview
‘WANT TO MAKE INDIA A STRONG PLAYER IN THE MOTORSPORTS WORLD’
BY RUHAIL AMIN
Talking Point
‘DON'T SEE ANY COMPETITION IN OUR SECTOR’
BY RUHAIL AMIN
Cover Story
DAILYHUNT: TAKING ON DIGITAL DUOPOLY WITH A NEW ‘JOSH’
BY RUHAIL AMIN
Spotlight
‘TRAI’S DECISIONS HAVE BEEN THE OUTCOME OF A TRANSPARENT CONSULTATION PROCESS’
BY RUHAIL AMIN
Cover Story
RS SHARMA: ACTIVIST REGULATOR
BY RUHAIL AMIN
Cover Story
DECODING THE RENEWED BRAND-PR AGENCY AXIS
BY Ruhail Amin and Nafisa Shaheen
Interview
REPUBLIC BHARAT TO DISRUPT HINDI NEWS SPACE: GOSWAMI
BY RUHAIL AMIN
Cover Story
WHY PRINT IS GOING STRONG
BY DIPALI BANKA (With inputs from Christina Moniz BY Beryl Menezes BY Neethu Mohan BY Ruhail Amin BY Anam Khan and Apeksha Mishra)
Interview
'INDIA BIZ PLAYS BIG PART IN TWITTER'S GROWTH'
BY RUHAIL AMIN

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Proof Over Promise

What shifts in consumer behaviour ushered the shift from beauty-led to ingredient-led skincare advertising & does it contribute to business outcomes?

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