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Creative Zone
Ads in Focus
BY Pritha Pahari

Creative Zone
Ads in Focus
BY Antora Chakraborty

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IMPACT Stories
IMPACT Breaking: Rahul Mathew to take charge as CCO, McCann Worldgroup India post merger
BY NEETA NAIR

IMPACT Stories
Breaking on IMPACT: Prasoon Joshi to lead Omnicom Advertising India
BY NEETA NAIR

IMPACT Stories
Breaking: Dheeraj Sinha to be CEO, McCann Worldgroup India in merged Omnicom-IPG group
BY NEETA NAIR

IMPACT Stories
Omnicom–IPG: Why India Will Be the Most Watched Leadership Announcement
BY Kanchan Srivastava

IMPACT Stories
Anxious wait for 1.2 lakh staffers as Omnicom and IPG seal mega merger
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Cover Story
Stir-Fried PR
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IMPACT Stories
The Ramayana Algorithm: Ancient Wisdom Guides Modern Brand Success
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Asian Paint’s new campaign highlights self-expression in home décor with Deepika Padukone
BY TEAM IMPACT

Creative Zone
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BY Anushka Sengupta

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McCann Worldgroup India Wins Smart Bazaar Account
BY TEAM IMPACT

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The International Advertising Association Inducted Prasoon Joshi Into The Hall Of Fame
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Cannes Lions 2025
Cheil Pe Charcha: Dabas Leads the Dialogue of Disruption
BY NEETA NAIR

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BY TEAM IMPACT

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Britannia Launches #EatHappens Campaign for Good Day Chunkies
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Alok Lall ends 14-year stint with McCann Worldgroup India
BY TEAM IMPACT

TOP STORY

Creativity, Marketing, And Ai: Redefining The Future Of Customer Experience

Vyshak Venugopalan of Adobe India reflects on how creativity, marketing & AI are coming together to redefine the future of customer experience


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