Built on the idea of Hero ka Scooter, Scooter ka Hero, Hero MotoCorp’s latest campaign announces the arrival of the Destini 125.
Directed by ad filmmaker Arun Gopalan, the TVC celebrates the essence of a true hero in the scooter segment, highlighting its reliability, strength, and authenticity. Designed to rise above the ordinary, it connects with today’s aspirational riders who seek style with substance.
To bring this vision alive, Hero MotoCorp collaborated with S.S. Rajamouli.
“With Hero Destini 125, our idea was to present it as a true ‘Hero’ in itself. So we imagined it through the scale and drama of an S.S. Rajamouli vision — where spectacle meets pride. The grandeur isn’t just for effect; it’s about celebrating the larger-than-life confidence the scooter gives its riders, creating a narrative that elevates both the scooter and the brand to an iconic stature,” says Prasoon Joshi, Chairman - APAC, CEO and Chief Creative Officer McCann Worldgroup India.
“At Hero MotoCorp, we are committed to delivering products that reflect the evolving aspirations of our customers while reinforcing our leadership in the two-wheeler industry. The Destini 125 brings together style, performance, and convenience, making it a natural choice for today’s riders. Our collaboration with S.S. Rajamouli, a legendary filmmaker known for creating iconic, larger-than-life stories, has enabled us to showcase this scooter with the grandeur and impact it deserves. ‘Hero ka Scooter, Scooter ka Hero’ campaign not only showcases the strengths of the Destini 125 but also underpins Hero’s role as the trusted brand of choice for millions of customers,” says Aashish Midha, Head of Marketing, Hero MotoCorp India.
