Saatchi & Saatchi India has collaborated with Hero MotoCorp to launch an integrated campaign for the Hero Xtreme 250R motorcycle.
The campaign begins with a brand film that presents the motorcycle as a new contender in the 250cc segment. It focuses on positioning the Xtreme 250R as a vehicle for riders seeking speed, agility, and personal expression. According to the companies, the campaign is aimed at riders who value both performance and style.
Set in a container yard, the film depicts a comparison between the Xtreme 250R and several sports cars. The motorcycle is shown accelerating and manoeuvring to outperform its four-wheeled counterparts. The story is directed towards first-time buyers in the 250cc category, with the message ‘Streets Have A New GOAT’.
Kartik Smetacek, Chief Creative Officer, Saatchi & Saatchi India, said, “The thing that stood out in the brief was the Xtreme 250R’s acceleration – 0 to 60 kmph in 3.2s. A little digging showed us that this wasn’t just the fastest 250, it was one of the fastest things on the road period. Our idea came from the insight that speed is fundamentally about bragging rights. That’s what we brought alive in a simple, impactful way.”
Aashish Midha, Head – Marketing, India Business Unit, Hero MotoCorp said, “The Xtreme 250R – the fastest in its class – represents our commitment to delivering high-performance engineering with unmistakable style. Designed by Saatchi & Saatchi India, the campaign is crafted for a generation that leads with confidence, individuality, and purpose. The motorcycle has already set a benchmark in the segment and is receiving strong acceptance from customers across the country. Every second from 0 to 60 is a flex – of speed, attitude, and precision. This isn’t just a motorcycle. It’s a statement.”
The campaign is being distributed across television, digital platforms, print, out-of-home media, and cinema to reach a wide national audience.
