Asian Paints has relaunched its long-standing campaign Har Ghar Kuch Kehta Hai, adapting it to reflect contemporary Indian homes and changing social dynamics. The latest advertisement explores how homes serve as spaces shaped by identity, everyday life and personal expression.
The new television commercial presents a series of short narratives that highlight how people leave personal imprints on their living spaces. Each story portrays a different aspect of home life – from a young couple adding personal details to their walls, a food vlogger turning his kitchen into a studio with his grandmother's support, to an elderly couple hosting a guest from abroad, and a pet owner integrating their pet into the family unit.
The film retains the original poetic line, Har Ghar Chup-Chaap Se Yeh Kehta Hai, Ki Andar Isme Kaun Rehta Hai, while offering a current perspective on how homes are used and experienced today. The visuals aim to reflect how individuals and families interact with their spaces in practical and emotional ways.
Amit Syngle, MD & CEO, Asian Paints, said, “With this new chapter of Har Ghar Kuch Kehta Hai, we’re celebrating the evolving nature of Indian homes and the unique ways families bring them alive. Homes today are more dynamic, more expressive, and more personal than ever before. Through this campaign, we want to showcase how every corner of a home carries meaning whether through creativity, individuality, or shared experiences and continues to reflect the people who live within it. This film showcases homes as dynamic spaces of identity, creativity, and connection.”
Piyush Pandey, Chief Advisor, Ogilvy India, added, “Homes have always spoken, what's beautiful now is how they’re starting new conversations. This new chapter of Har Ghar Kuch Kehta Hai captures today’s lives with honesty, humour, and heart. It reminds us that while the world around us changes, the emotions we build our homes with remain timeless.”
The campaign continues the broader message Asian Paints has promoted over the years — that homes are defined not just by their physical structure, but by the people and stories within them.
