Brand: Flipkart
Campaign: 10 years later | Flipkart Big Billion Days
AGENCY
Abhishek Kumar
Brand Strategy, Talented
“The brilliance of this idea is in its simplicity. Every Indian has left something behind in their cart; we just asked: what if one of them became a legend? The characters of Joshi and Deshpande allowed us to make it larger-than-life while keeping humor intact.”
CLIENT
Pratik Shetty
VP Growth and Marketing, Flipkart
“Big Billion Days is a cultural moment for India. The idea of reviving an abandoned cart was both nostalgic and fresh, something every shopper relates to, and yet no one has ever seen brought alive this way. It perfectly reflects our belief that during Big Billion Days, truly anything can happen.”
Brand: Vi-John
Campaign: Why be a Photocopy when you can be Original?
AGENCY
Anupama Ramaswamy
Managing Director & Chief Creative Officer, Havas Creative India
“Our new campaign for Vi-John is not just another product ad. It taps into the universal human behaviour and forces them to reevaluate their choice. Following trends is easy, but what sets you apart from the crowd is your own unique style. The clutter-breaking visual message of ‘don’t be a photocopy’ is delivered by Ranbir Kapoor in his quintessential filmy and macho style.”
CLIENT
Harshit Kochar
Managing Director, Vi-John Group
“With ‘Photocopy Nahi, Original Dikho’, we’re celebrating individuality. Vi-John has always stood for accessibility and trust, but today’s consumer also wants relevance and originality. This campaign reflects that duality—it keeps us rooted in tradition while making our voice sharper and more modern.”
Brand: Asian Paints
Campaign: Choltey Choltey Chollish
AGENCY
Sujoy Roy
Chief Creative Officer, Ogilvy North
“With this film, we wanted to create more than a tribute—we wanted to create an experience. The yellow taxi became our storyteller, carrying with it four decades of Pujo’s transformation. This film is a love letter to Kolkata, to its traditions and its imagination, and to the enduring legacy of Sharad Shamman.”
CLIENT
Amit Syngle
MD & CEO, Asian Paints
“Festivals are reflections of their times, showing how societies evolve and express themselves. With Choltey Choltey Chollish, we wanted to mirror Kolkata’s journey and the way creativity, community and imagination have shaped Pujo across generations. The reimagined 40 yellow taxis bring this transformation to life across 4 decades.”
Brand: JSW Paints
Campaign: Any Colour. One Price
AGENCY
Russell Barrett
Chief Creative Experience Officer, TBWA\India
“In an age where we are all so very conscious of what’s on the pack and when we’re holding brands to much higher standards, the ever questioning and charming Sawalia asks the audience to extend that same questioning mind set to paints as well.”
CLIENT
Ashish Rai
CEO, JSW Decorative Paints
“Customers in our country are very conscious of the products they consume and how it impacts them. They read the labels on food, health and lifestyle products. However, when it comes to paints, that awareness is often missing. With our new campaign, we aim to address that oversight and bring the same mindfulness to the paint category.”
