IndusInd Bank has unveiled its latest festive campaign, 'Account Bada Toh Dil Bada', conceptualized by Havas Creative India. The campaign is positioned around the idea that true prosperity is meaningful only when it is shared, linking the growth of one’s account with the growth of one’s heart.
The film highlights how festivals in India are marked by generosity and giving, and how the bank’s products, such as personal loans, are framed not just as financial tools but as enablers of human stories. By focusing on aspirations and emotional connections, the campaign seeks to reframe banking from being transactional to being about shared prosperity and lived experiences.
Through this festive narrative, IndusInd Bank positions financial growth as intertwined with cultural values, emphasizing that prosperity is measured not just by wealth, but also by the lives impacted.
Watch the campaign here:
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