Flipkart has launched its latest Big Billion Days campaign with a focus on an aspect of online shopping that most users have encountered: the abandoned cart.
In collaboration with creative agency Talented, the new campaign highlights the theme Yahaan Kuch Bhi Ho Sakta Hai by presenting the story of a cart left unchecked since 2015. The short film, directed by Gabriel Ghoderao, follows two Flipkart employees, Joshi and Deshpande, who discover the old cart in the company's system. The contents of the cart include an iPhone 6, an 8GB pen drive, and a badminton racket.
The narrative follows the duo as they attempt to locate the cart’s original owner, Abhishek Tripathi, in order to encourage him to complete the transaction a decade later.
Pratik Shetty, VP Growth and Marketing, Flipkart, said, “Big Billion Days is a cultural moment for India. The idea of reviving an abandoned cart was both nostalgic and fresh, something every shopper relates to, and yet no one has ever seen brought alive this way. It perfectly reflects our belief that during Big Billion Days, truly anything can happen.”
Abhishek Kumar, Brand Strategy, Talented, said, “The brilliance of this idea is in its simplicity. Every Indian has left something behind in their cart; we just asked: what if one of them became a legend? The characters of Joshi and Deshpande allowed us to make it larger-than-life while keeping humor intact.”
Gabriel Ghoderao, Director, said, “The joy for me was in reimagining the mundane. An abandoned cart became our lead character – not just a prop, but a vessel for storytelling. From the music that gave it rhythm, down to the smallest scratches and quirks that made it real, we leaned into every detail. It was about showing that even the most overlooked objects can carry humour, personality, and heart if you choose to look closely enough.”
Flipkart’s Big Billion Days sale begins on 23 September 2025.
