Cleartrip, a Flipkart company, has unveiled its new campaign for the upcoming The Big Billion Days (TBBD) 2025. The brand is celebrating this season by making holidays more accessible and joyful with Prices jo karde sabki chhutti, offering an almost unbelievable value at 5-star hotels starting at just Rs 2,999 and international flights from Rs 5,999.
The thought driving this year’s The Big Billion Days (TBBD) travel is a simple, relatable truth; everyone wishes for a break from the daily grind, and with Cleartrip’s prices, that wish can easily become reality. Additionally, the brand has also introduced its new Visa Denial Cover and expanded hotel roster from 20,000 to over 80,000+ properties.
The brand films use a playful, lighthearted lens to show how Cleartrip’s prices bring joy, relief, and the freedom to take a break. Designed as a digital-first initiative, the campaign taps into multiple content formats and channels to connect with today’s diverse travel audiences.
Govind Bansal, Head - Brand Marketing, Cleartrip, said, “Through Cleartrip, people aren’t just booking flights or hotels; they’re buying into an experience, a memory, a pause from the everyday. That’s the sentiment we’re celebrating. This year, we have made significant investments in digital-first storytelling and content formats that resonate with Gen Z. From influencer collaborations and short-form video assets of 10-second YouTube and Instagram narratives, Cleartrip is investing in formats that feel authentic to each channel. At the same time, our focus remains on families and travellers from Tier II and Tier III cities, where festive demand is surging. For us, it is not just about discounts but making travel anxiety-free and within everyone’s reach.”
Adarsh Atal, Chief Creative Officer, Tilt Brand Solutions, said, “In this category, we always look for insights around how easy it is to travel or how affordable it is to visit your favourite destination. However, we wanted to break the clutter just like Cleartrip has done with its offers. Laddering on the thought of wishing everyday hassles would simply disappear, we arrived at the simple insight that when offers are this good, you can send those little everyday distractions on a trip of their own, in turn giving yourself a break. Truly had fun executing this campaign.”
