‘His passing is a personal loss and an immeasurable one for the world of creativity’

Piyush Pandey wasn’t just a creative legend, he was a chronicler of India’s everyday life. With his trademark warmth and razor-sharp instinct for human insight, he transformed the most ordinary moments into extraordinary stories. Whether it was a child sharing chocolate or a carpenter trusting his glue, Pandey found beauty in simplicity. His ads didn’t just sell brands; they mirrored India’s pulse, its humour, resilience and heart.

Among Piyush Pandey’s many memorable partnerships, his long association with Asian Paints stands out as a masterclass in emotional branding. He transformed what could have been a purely functional product into a storyteller of homes and memories. Campaigns like Har Ghar Kuch Kehta Hai turned walls and colours into keepers of emotion, every shade reflecting a family’s journey, every brushstroke holding a story. Pandey’s work reminded India that a house isn’t just a structure, it’s a feeling and paint, when seen through the lens of emotion, can capture life itself.

Through Asian Paints, Pandey also demonstrated his rare ability to evolve with changing times without losing soul. From nostalgic storytelling in the ’90s to more contemporary, relatable narratives in the digital age, his creative fingerprints stayed timeless. He made brand communication deeply human, showing that even in a business of paints, it’s not about the colour on the wall, but the warmth within it.

Amit Syngle, MD & CEO, Asian Paints says, “Piyush Pandey was a rare combination of simplicity, heart, and creative mastery. For more than two decades, his writing, voice, and sensibility helped shape the way Asian Paints connected with people - none more so than through the iconic ‘Har Ghar Kuch Kehta Hai’ idea, which became a cultural touchstone and a guiding light for our brand’s purpose. Piyush was not just the creative force behind some of Indian advertising’s most memorable work — he was the heart behind Asian Paints’ voice.”

Amit further adds, “I still remember the first time he recited those lines — we felt goosebumps; it was pure magic. That thought captured the essence of what a home truly means - an emotion, not a possession - and continues to shape the way we connect with people even today. His simplicity, his ability to see beauty in everyday life, and his warmth as a collaborator will always stay with us. His passing is a personal loss and an immeasurable one for the world of creativity. We at Asian Paints will forever be grateful for the legacy he leaves behind.”