BRAND: NPCI
Campaign: Paison Ki Kadar
AGENCY
Adarsh Atal
Group Chief Creative Officer, Tilt Brand Solutions
“In India, money is more than just a medium of exchange. How we deal with money is a reflection of how we live our lives. With the ‘Paison Ki Kadar’ campaign, we wanted to elevate the concept of money beyond mere transactions, showcasing the virtues and stories it represents.”
CLIENT
Rahul Handa
Chief Business Officer, NBSL
“With BHIM 3.0, we’ve focused on building an experience that feels simple, safe, and familiar. The ‘Paison Ki Kadar’ campaign brings this to life by reminding people that while the way we transact with money has changed its form, the values around it haven’t.”
BRAND: Ozone
Campaign: Fittings by Ozone — Makes Your World Go O
AGENCY
Ashwin Varkey
Chief Creative Officer, Fatmen
“We realised that architectural hardware solutions were the ‘Uncelebrated Hero’ of every creation. While the inventiveness of these solutions made a creator’s vision possible, they were merely seen as commodities. Which is why our idea and execution focused on bringing to the fore the difference these solutions can make.”
CLIENT
Alok Aggarwal
Managing Director, Ozone
“Ranbir and Kriti’s versatility, attention to detail, and deep connection with their audiences reflect the same values we embed in our designs. We’re thrilled to have them on board for this campaign, as they bring our vision to life – showcasing how thoughtful design can transform everyday spaces in ways that make the world go ‘O’.”
BRAND: Zepto
Campaign: Don’t Sweat It
AGENCY
Jigar Fernandes
Director, Third Floor Films
“It was great collaborating with the good folks at Zepto and Rexona. We had a lot of fun executing this one, especially with Sayaji Shinde in his elements! It was a pleasure working with him, his natural menace and humour elevating the film!”
CLIENT
Anant Rastogi
Senior Director, Marketing, Zepto
“Speed and freshness and a whole lot of fun are the heart of our new collaboration film with Rexona. This film is a result of two teams buying into an idea that seemed a little crazy on paper. Here’s to beating discomfort at its own game, one quick delivery at a time!”
BRAND: Krafton India
Campaign: Everybody Loves a Good Fight
AGENCY
Ashish Khazanchi
Chief Creative Officer, Enormous
“We didn’t want to show just another gameplay montage. This film is rooted in a very Indian insight—that love for a good fight begins young. A chalk fight in a school classroom is something we’ve all witnessed or been part of, and it was the perfect canvas to build something cinematic and metaphorical.”
CLIENT
Srinjoy Das
Associate Director of Marketing, Krafton India
“With ‘Everybody Loves a Good Fight,’ we’re tapping into the universal spirit of playful competition that resonates deeply with our community. BGMI has always been more than just a game—it’s a shared emotion, a cultural touchstone that unites players across diverse backgrounds.”
