AGENCY
“Pepsi has always been a brand that challenges the norm, in a cheeky way. With the brand’s challenger mindset at the core, we decided to seize the day. Back in the 1950s, Pepsi had said, ‘Any weather is Pepsi weather.’ Carrying that spirit forward, we conceptualized ‘Any time is Pepsi time.’ Because Pepsi is for every moment that matters.”
Anupama Ramaswamy
Chief Creative Officer & Joint MD, Havas Creative India
CLIENT
“With the launch of the ‘Any time is Pepsi time’ campaign, we are defining refreshment for the upcoming summer season — turning every moment, big or small, into an opportunity to enjoy an ice-cold Pepsi. It can be a sports screening party with friends, an unplanned road trip, or simply a break from the ordinary, Pepsi is there to elevate the moment – every time, anytime.”
PepsiCo India
Spokesperson
AGENCY
“Reviving the Luna brand with a modern twist was both a challenge and a privilege for the Group. Our ‘Chal Meri Luna’ campaign made Luna a cultural icon, a ‘Safalta Ki Sawaari’ for an entire generation. The new campaign for E-Luna has been crafted by 82.5 Communications, which is part of the Ogilvy Group, and it blends nostalgia with new-age mobility through three light-hearted, memorable TVCs.”
Piyush Pandey
Chief Advisor for the Ogilvy Group
CLIENT
“This campaign is a celebration of the Luna legacy while positioning the E-Luna as the future of mass mobility. Our vision is to make the E-Luna synonymous with versatility, and progress empowering users with a smart mobility solution that seamlessly integrates into their daily lives. With this TVC, we aim to evoke nostalgia while inspiring a new generation to embrace electric mobility.”
Sulajja Firodia Motwani
Founder and CEO, Kinetic Green
AGENCY
“When the client introduced us to eduGames and explained what it does, the first thought that struck us was: If only eduGames had been around when we were in school! That nostalgic spark became the foundation of our idea and eventually evolved into the film. It also got us thinking: why has academic learning always been seen as something tedious and uninspiring? eduGames flips that narrative on its head.”
Fritz Gonsalves & Jayesh Raut
Executive Creative Directors, Ogilvy
CLIENT
“At Classmate, we believe joyful learning drives knowledge. Guided by NEP 2020, our vision is to engage all 30 crore students with experiences that go beyond note-taking. eduGAMES Infinity is our natural extension—integrating technology into our beloved ‘last page’ of Classmate notebooks to deliver fresh daily puzzles that make learning fun.”
Vikas Gupta
Divisional Chief Executive, Education and Stationery Products Business, ITC
AGENCY
“As a brand, Prega News is committed to sparking conversations around aspects of womanhood that often go unspoken. With this shared vision, we, as a creative agency, created a film that redefines expectations, emphasising that women are not meant to be perfect. Instead, their strength lies in their unwavered effort to balance motherhood and professional ambitions.”
Gaurav Bhhardwaj
Director, SG Dream Media
CLIENT
“Through this campaign, we aim to spark a crucial conversation about how society views and treats working mothers. What makes this campaign special is its focus on the child’s perspective. This narrative challenges the guilt often imposed on working mothers by highlighting how their professional success can positively influence their children’s aspirations.”
Joy Chatterjee
Vice President, Sales and Marketing Head, Mankind Pharma - Consumer Business Unit
