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ADS IN FOCUS

Which are the ads that hit the bull’s eye on creativity? Here's IMPACT’s pick for the week.

BY Anushka Sengupta
19th May 2025
ADS IN FOCUS

AGENCY

Neville Shah
CCO, FCB Kinnect

“Today planning for motherhood is stressful enough as it is. And to add to it, the cost of becoming a mother and being a parent is rising. We just wanted to gently nudge the people who want to be mothers so that we can help them plan one thing and ease that stress.”

CLIENT

Darshana Shah
CMO, Aditya Birla Capital

“We believe in enabling people to make life decisions on their own terms. Motherhood should never be a compromise. ‘Motherhood On Hold’ is a powerful reminder of the financial realities many women face today, and a call to act early, so that dreams like motherhood aren’t dictated by circumstance.”


AGENCY

Devaiah Bopanna
Co-founder, Moonshot

“Collaborating with the Muthoot FinCorp team was a joy. They were open to bold ideas and encouraged us to go the extra mile to get every detail right. Working with SRK is a dream. He improvised, delivered perfect takes, and took the creative several notches higher.”

CLIENT

Shaji Varghese
CEO, Muthoot FinCorp

“We’re thrilled to partner again with our brand ambassador - SRK to showcase the simplicity and convenience of our gold loan process, further solidifying our reputation as a trusted financial services provider. SRK’s humor and charisma bring to life the convenience and accessibility of our gold loan services, empowering our customers to achieve their goals.”


AGENCY

Mayur Varma
Chief Creative Officer, 82.5 Ogilvy Group

“Coffee’s exploded! Tata Grand Cold Coffee is not just keeping up, it’s adding a punch. It’s a great opportunity to ride the cold coffee craze and give this generation the quirky fuel they need to rewrite the rules.”

CLIENT

Partha Biswas
President & Head - RTD Business, Tata Consumer Products

“Cold Coffee is more than a drink—it sparks conversation, connection, and community. This film beautifully captures the dynamic, impulsive spirit of today’s youth and the magic of shared experiences. ‘Too Cool to Have It Solo’ is more than a tagline—it’s a mindset.”


AGENCY

Bhavesh Kosambia and Rahul Chandwani
Content Leads, Wondrlab

“We wrote this film with an immense sense of nostalgia. The brief inspired us to journey back in time and pick out vivid moments that actually helped us learn from our mothers. It was truly a magical trip down memory lane, reminiscing and realising how much of an imprint our moms leave on us.”

CLIENT

Ashish Nair
CMO and Head - Customer Value Management and Health Tech, Kotak Mahindra Life Insurance

“A mother’s true legacy lies in the way she shapes hearts and minds. Her values don’t just stay with us—they become us. This film is an ode to every mother who quietly prepares her children for the world, one life lesson at a time.”

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  • #creativeadvertising

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