BRAND: Piramal Pharma
Campaign: Trust only i-pill daily
AGENCY
Menaka Menon
President and Managing Partner – Growth and Strategy, DDB Mudra Group
“We played up the slow but steady shift we see around us today in society; of women coming into their own and exercising their discretion and their choice; and contrasted it against the meek acceptance typically associated with such decisions in the past.”
CLIENT
Nandini Piramal
Chairperson, Piramal Pharma Limited
“This campaign is our way of reminding women that their health is too important to be left to chance or compromise. It’s a call to pause, reflect, and choose what’s best for them, because when it comes to reproductive health, the right choice matters.”
BRAND: Myntra
Campaign: Deals so good, no ad needed
AGENCY
Adarsh Atal
Chief Creative Officer at Tilt Brand Solutions
“Each year we try and push the boundary to bring a fresh take on one of the biggest Myntra sales of the year, EORS. We had Shah Rukh Khan, Kiara Advani, Farah Khan and more as brand ambassadors, but we thought we may as well use them for other bizarre things since the sale doesn’t really require an ad.”
CLIENT
Kejal Parekh
Associate Director, Marketing, Myntra
“This playful campaign, featuring Shah Rukh Khan, Farah Khan, and Kiara Advani, flips the traditional ad format—showing that when the deals are this compelling, you don’t need a typical commercial. It’s a fun, behind-the-scenes take that highlights Myntra’s promise of unbeatable value, wide selection, and engaging storytelling.”
BRAND: Schweppes
Campaign: Weekend plans got you feeling like OH NO!?
AGENCY
Aarushi Periwal and Sanket Audhi
Founder Members and Creatives at Talented
“That switch from smooth jazz to full-throttle Punjabi fire mirrors exactly what happens when Schweppes enters any room. It’s the moment when the ordinary crumbles, and the real party bursts through the door. As lifelong fans of Jazzy B, we wanted to recreate that precise second when a Friday night finds its soul.”
CLIENT
Ankita Mahna
Senior Director, Marketing-Emerging Categories at The Coca-Cola Company
“Schweppes has always been about elevating social moments with style and a wink of the unexpected. By partnering with Blinkit, we’re making Schweppes just 10 minutes away from any plan, while the campaign with Jazzy B lets us remix a cultural anthem in a way that mirrors how our consumers remix their own social scenes, with spontaneity, swagger, and surprise.”
BRAND: General Insurance Council (GIC)
Campaign: Mary Ki Barfi
AGENCY
Sarvesh Raikar
President – Creative, Lowe Lintas
“We chose to show the story of the ‘common man and woman’ in an ‘uncommon way’ — they can afford to smile in difficult times, thanks to insurance. These are stories happening every day to people around us, observed by someone closest to us – the pets.”
CLIENT
Tapan Singhel
Chairman, GI Council and MD & CEO, Bajaj Allianz General Insurance Co. Ltd.
“Achha Kiya Insurance Liya is not just a slogan, it’s a movement, a philosophy. Our aim through this campaign is to normalize conversations about general insurance, the same way we talk about our health, education, investments etc. When people are informed and engaged, they are empowered to protect what matters most.”
