Brand: Stayfree
Campaign: Rejections To Conversations
AGENCY
Harshada Menon & Siddhesh Khatavkar
Executive Creative Directors, DDB Mudra
“In the past, whenever we sent casting calls for ads with boys, parents were more than happy to say yes. But when we sent the Stayfree script, most of them rejected it completely. We realised that those very rejections could become a powerful campaign.”
CLIENT
Manoj Gadgil
Vice President, Marketing and Business Unit Head- Essential Health, Kenvue
“When building our last campaign, ‘Beta Stayfree Le Aana,’ 70% of parents were hesitant to allow their sons to feature in the film because they were uncomfortable with the idea of boys being cast in a period ad. This reinforced the need for us to continue breaking these barriers and social stigmas associated with periods.”
Brand: Eurogrip Tyres
Campaign: RIDE ON, AND ON
AGENCY
Adarsh Atal
Chief Creative Officer, Tilt Brand Solutions
“When a brand has such a strong product promise, our job becomes that much easier. With this campaign, we wanted to bring alive the peace of mind that Eurogrip Tyres gives its customers, whether it’s the ease of saying ‘No Problem’ or the confidence of saying ‘Bahut Time Hai’.”
CLIENT
T K Ravi
Chief Operating Officer, TVS Srichakra Ltd
“Particularly in the tubeless segment, we have the widest and best-in-category range of tyres with signature technologies. Our campaign brings this alive, and MS Dhoni perfectly complements our commitment to deliver innovative tyre solutions for new age riders. His stature and strength reflect what Eurogrip stands for.”
Brand: AMD
Campaign: The Art of Creation, Reimagined on Durga Puja
AGENCY
Gaurav Arora
Co-founder, Social Panga
“Festive storytelling is always special, because it allows us to tap into emotions that connect deeply with people. With this Durga Puja film, we had the unique opportunity to weave together the beauty of human imperfections with the precision of AI.”
CLIENT
Mukesh Bajpai
Marketing Head, AMD India
“At AMD, we believe technology should feel intuitive and humane; enhancing how we create and connect. The Durga Puja campaign 2025 was our way of showing how AI can blend in with our traditions and celebrate that spirit along with us!”
Brand: Mother Dairy
Campaign: Mother Dairy Mishti Doi | Durga Pujo
AGENCY
Sujoy Roy
Chief Creative Officer, Ogilvy North
“Some of the sweetest memories we carry are simple, everyday moments that stay with us for life. This one is actually a personal memory from childhood. With Mishti Doi, as the delightful distraction, I wanted to recreate that same feeling. An innocuous act that becomes something heartwarming and lives as a memory forever.”
CLIENT
Manish Bandlish
Managing Director, Mother Dairy Fruit & Vegetable Pvt. Ltd.
“In the state, it is common for fathers to affectionately call their daughters ‘Maa’. This tender nickname reflects affection, familiarity, and the sweetest bond in the family. We draw a parallel between this cultural nuance and Mother Dairy Mishti Doi – like a mother, this doi is indulgent, familiar, and always the sweetest presence in the room.”
