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Creative Zone
Best Ads of September 2026
BY Antora Chakraborty

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Stayfree spotlights boys in period conversations with new #BetaStayfreeLeAana film
BY TEAM IMPACT

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Stayfree Upgrades Secure XL with Double Leak Lock Technology
BY TEAM IMPACT

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Stayfree expands personal hygiene portfolio with the launch of Xpert XL
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IMPACT Stories
The Great Period Pivot
BY Anaum Shaikh

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Stayfree launches digital campaign for Secure Nights pads
BY TEAM IMPACT

Creative Zone
Ads in Focus
BY Anushka Sengupta

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Stayfree’s new ad tackles period stigma by revisiting past parental rejections
BY TEAM IMPACT

Cover Story
Will India Get ‘Lucky’ at Cannes?
BY NEETA NAIR

Cannes Lions 2025
THE CANNES LIONS ‘RUSH’
BY NEETA NAIR

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Stayfree Secure XL Redefines Period Comfort in New Campaign with Kiara Advani
BY TEAM IMPACT

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Tista Sen Launches New Creative Venture
BY TEAM IMPACT

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Stayfree Partners with GoFloRun to Promote Menstrual Health
BY TEAM IMPACT

Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna

Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna

Creative Zone
LATEST AD CAMPAIGNS
BY Anupama Sajeet

Creative Zone
LATEST AD CAMPAIGNS
BY Eularie Saldanha

TOP STORY

FMCG Buying Intent: What’s Behind the Consumer Pullback?

With an 11.9% monthly dip in FMCG buying intent, experts decode the reasons behind a more cautious consumer


Our legacy is our springboard to relevance: Priyancka Puri on HRIPL’s rebranding


Is Vertical Video Feature Clips An Attempt To Redefine OTT Discovery Through AI?


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