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Advertising professional Tista Sen has reportedly launched a new venture ‘Tista Thinks.’ The former National Creative Director & Senior Vice President of J Walter Thompson India was previously associated with Ladyfinger, the all-women agency part of Rediffusion Brand Solutions where she was CEO and COO.
The venture will focus on sustainability projects and work towards policies that empower women.
"This is finally what I stand for and what my belief system is. After close to over 2 decades in the industry I want to give back. To brands, clients, to women and the industry. We are not an agency but a forum that will attempt to influence policy, the way brands think, offer sustainability solutions and really walk the talk when it comes to liberating women from the shackles of conventional communication," said Sen.
She started her career with ad film production company Whitelight Products after assisting on over 60 commercials. She soon joined Lowe Lintas as a writer and worked on brands like Johnson’s Baby, Stayfree, Cadbury Eclairs, Cadbury Five Star and Oberoi hotels to name a few.
She was associated with JWT for 15 years, creating campaigns for brands likeGlaxo Smith Kline, ITC, Unilever, Godrej, and many others.
