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RAD ADS OF THE WEEK

Some of our favourite ads from the past week. Read what the makers behind these ads have to say about the idea and execution

BY Aryan Khanna
30th September 2024
RAD ADS OF THE WEEK

AGENCY

Devaiah Bopanna
Co-founder, Moonshot

“By using the comical scenario of swapping Juhi Chawla for chawal, our aim was to showcase the promptness with which Swiggy Instamart ensures anything and everything that the users need reaches them instantly.”

CLIENT

Mayur Hola
VP, Marketing, Swiggy

“This film is a lighthearted way to showcase the remarkable speed and versatility of Swiggy Instamart. By turning an ordinary ordering mistake into a funny and memorable moment, we highlight our commitment to delivering anything our customers need with notable efficiency and a touch of humor.”


AGENCY

Amit Akali
Chief Creative Officer, Wondrlab Network

“We were thrilled to bring this collaboration with Maharaja Sawai Padmanabh Singh to life for U.S. Polo Assn. He’s young, he’s looked up to for his fashion sense, has a deep connection to polo, and perfectly aligns with the brand’s global positioning, ‘Born to Play.’”

CLIENT

Amitabh Suri
CEO, U.S. Polo Assn. India

“We are incredibly excited to welcome Maharaja Sawai Padmanabh Singh as the global brand ambassador for U.S. Polo Assn. Collaborating with Wondrlab, we’ve been able to bring this vision to life in a campaign that captures the true essence of the sport of polo while seamlessly connecting with a modern, global audience.”


AGENCY

Rahul Mathew
Chief Creative Officer, DDB Mudra Group

“Over the years, Stayfree has been committed to normalising the conversation around periods. And a big cohort in the normalisation journey needs to be men. Women feel more uncomfortable because men are not comfortable around the topic of periods. So, a good place to start the conversation is with boys.”

CLIENT

Manoj Gadgil
Vice President, Marketing and Business Unit Head- Essential Health, Kenvue

“Periods have traditionally been a hush hush conversation limited to the women of the house, with male members asked to look away, creating a society where periods are seen as social stigma. At Stayfree, we are committed to normalising period conversations and to create a world where no girl feels shame, fear or discomfort about periods.”


AGENCY

Richa Khandelwal
Managing Director, Leads Brand Connect

“Consumers are becoming more conscious about what they eat & Nourish Pulses fit perfectly into that mindset. Our goal was to create an ad that presented the same. We wanted it to connect with the audience on a personal level. So, we conceptualised a relatable story that highlighted how Nourish Pulses deliver convenience, quality, and nutrition– all at an affordable price.”

CLIENT

Ashish Khandelwal
Managing Director, BL Agro

“We wanted to bring a shift in the brand image of Nourish and make it stand out - for the superior quality and the practical convenience. Our special zipper-lock packaging ensures that pulses stay fresh without the need for additional storage. It’s a smart and practical solution for today’s busy households.”

  • TAGS :
  • #Swiggy Instamart
  • #U.S. Polo Assn.
  • #BetaStayfreeLeAana
  • #BL Agro

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