Stayfree, the popular menstrual hygiene brand announced the launch of Stayfree Xpert XL – a new menstrual hygiene solution designed to offer superior protection and comfort to women during their periods along with ease of carrying and disposing it. With this launch, Stayfree expands its portfolio in the feminine hygiene segment, offering a best-in-class solution tailored to support women through their changing lifestyles and evolving needs.
Commenting on expansion of Stayfree portfolio, Supriya Srinivasa, Marketing Director, Stayfree, said, "At Stayfree, we realize every woman has a different period experience and are constantly building solutions to improve the period experience for them. Stayfree Xpert XL is one such disruptive innovation providing superior 3-in-1 protection with its: Gel Lock Pockets to provide deep and instant absorption, Air Soft Cover to improve how the pad feels on their skin and fitting-in-pocket design in individually wrapped napkins for ease of carrying and disposal. Stayfree remains committed to offer varied solutions for our consumers so they can choose what works best for them to manage their periods”.
To amplify the launch, Stayfree has commenced a mega influencer campaign collaborating with voices from various walks of life, including Aditi Bhatia, Ashnoor Kaur and more to connect with younger, active digital-first consumers.
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In Stayfree’s digital campaign with actress Aditi Bhatia, the film brings to life a regular day in any woman on her periods, the constant worry of leakage, skin irritation from using a pad, and the extra mental and physical baggage of carrying pads around when they are out and about. As the woman deals with her inner thoughts and anxieties, the film highlights how Stayfree Xpert XL plays an active role in helping her manage her period challenges more seamlessly. Through such authentic and relatable content across digital platforms, Stayfree reinforces its role in supporting women through trusted menstrual hygiene solutions.
