AGENCY
Rajesh Mani
Group Creative Director, Ogilvy India
“In this campaign, we ask people to speak to that one person who is in all our hearts – God. He is a 24X7 friend, philosopher, and guide. He doesn’t mind how you pray or for how long, as long as it’s from the heart, he will listen. Mangaldeep brings forth this beautiful thought in a slice-of-life fashion.”
CLIENT
Gaurav Tayal
Chief Executive of the Matches & Agarbatti Business (MAB), ITC
“This campaign aims to illustrate our connection with God. Through this campaign, we move beyond the idea of God solely residing in places of worship and instead emphasise the possibility of experiencing the divine presence throughout our daily lives.”
AGENCY
Sudhir Shetty
Founder & Director, VeryBusyPeople Film Production House
“The inspiration for this campaign came from the stories of everyday life of the youth who have many dreams and aspirations but avoid making the smallest of purchases and push it to ‘Agli Baar’ because of financial constraints. Through the ‘NoMoreAgliBaar’ campaign, we want to inspire them to seize the opportunities with the support of Fibe’s financial solutions.”
CLIENT
Sudesh Shetty
Founding Member and EVP – Marketing, Fibe
“We are thrilled to welcome Vikrant Massey to the Fibe family. Vikrant’s relatable and authentic persona makes him the perfect fit to represent the brand Fibe. Fibe has remained committed to upgrading the lifestyle of the salaried class while ensuring to encourage responsible buying behaviour.”
AGENCY
Rohit Malkani
Chief Creative Officer, L&K Saatchi & Saatchi India
“Our association with Zee Sarthak and Nali Bindu is something we hold very dear. Every year, the entire team including our client puts on their thinking caps before Raja Parba to create a piece of communication that endears, cuts through and most importantly undoes a social knot.”
CLIENT
Pratik Seal
Chief Channel Officer, Zee Sarthak
“As a channel deeply rooted in cultural contexts, we understand the importance of addressing and challenging regressive norms. Our Naali Bindu initiative is an effort to eradicate menstrual discrimination and promote dignity and respect for young girls.”
AGENCY
Siddhesh Khatavkar & Harshada Menon
Executive Creative Directors, DDB Mudra Group
“Everyone has a favourite position when it comes to sleeping. Unfortunately, for those on their periods, it’s often always one position - the statue. We believe Stayfree Secure Nights is a better way to prevent staining. It’s longer and wider back, absorbs better, and a lot more. So, you never have to give up on your favourite position to sleep in.”
CLIENT
Manoj Gadgil
Vice President, Marketing and Essential Health Business Unit Head, Kenvue
“We know that period nights can make most women feel compelled to sleep in one position due to fear of leakage and staining. And this becomes one more discomfort related to periods for women to manage. Our latest campaign helps women find a solution to their night-time leakage worries during periods, so they can sleep worry-free through the night.”
