AMD has unveiled a Durga Puja film which brings AI and humans together to Celebrate Pujo. Set in a Kolkata idol-making workshop, the campaign portrays a bond between an idol maker and a young creator, highlighting how human imagination and AI innovation complement each other.
Conceptualised and executed by Social Panga, the campaign also spotlights the capabilities of the new Ryzen™ AI 300 Series processors, which enable AI-driven creativity and productivity.
“Festive storytelling is always special, because it allows us to tap into emotions that connect deeply with people. With this Durga Puja film, we had the unique opportunity to weave together the beauty of human imperfections with the precision of AI. It is in this coming together of heart and technology that we were able to create something truly extraordinary,” said Gaurav Arora, Co-founder, Social Panga.
“At AMD, we believe technology should feel intuitive and humane; enhancing how we create and connect. The Durga Puja campaign 2025 was our way of showing how AI can blend in with our traditions and celebrate that spirit along with us!” said Mukesh Bajpai, Marketing Head, AMD India.
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