Social Panga, a leading integrated creative and digital marketing agency, has announced the appointment of Soumabha Nandi as Executive Vice President - Creative Strategy & Growth. This strategic move is part of the agency’s expansion plans to enhance its creative and strategic capabilities, with a focus on driving innovation, storytelling, and business impact.
In his new role, Soumabha (also known as Som) will lead the agency’s creative vision and steer its strategic evolution to craft compelling brand narratives and deliver high-impact marketing solutions. In addition to leading campaigns, he will focus on new business, nurturing a culture of collaboration and creativity, and implementing strategic methodologies to elevate the agency’s approach. As a strong advocate for mentorship, Som will play a key role in fostering talent and creating an environment that turns bold ideas into tangible results.
With over 13 years of experience in brand transformation, Som brings deep knowledge of the intersection between creativity, effectiveness, and business growth. He has worked with notable brands such as Flipkart, Disney+ Hotstar, Max Fashion, Aurelia, W For Woman, Aldo, Birkenstock, Lucknow Supergiants, Zee5, Hero Group, Reliance Group, Star Network, Patanjali, PhonePe, Razorpay, McDonald's, and Domino's.
Commenting on the appointment, Himanshu Arora, Co-Founder of Social Panga, said, “We are delighted to welcome Som to Social Panga. His deep expertise in creative strategy and his ability to drive business impact align perfectly with our vision. As we continue to push creative boundaries and deliver measurable results for brands, his leadership will be instrumental in shaping the agency’s next growth phase.”
“At Social Panga, we think that strategy and creativity go hand in hand, and Som is a perfect example of this. His ability to combine creative ideas with data-driven insights will not only improve our client relationships but also inspire our team to achieve truly exceptional results,” added Gaurav Arora, Co-Founder of Social Panga.
Soumabha Nandi, EVP - Creative Strategy & Growth, on his appointment said, “A couple of things about Social Panga really resonated with me, the focus on people above everything else, and the commitment to seeking the new and the undone. This is such an interesting time, a transformative one to be here. With new technologies, evolving solutions, and expanding markets, it’s exactly the kind of environment that fuels me. This is the beginning of a new journey, one that I hope will be an impactful one.”
