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IMPACT Stories
AI-Powered Diwali Campaigns Illuminate Consumer Engagement in 2025
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IMPACT Stories
Remembering Piyush Pandey: Every idea must pass the ‘dil test’ before the client test
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Advertising legend Piyush Pandey No More
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Creative Zone
Ads in Focus
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The Ramayana Algorithm: Ancient Wisdom Guides Modern Brand Success
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The Tharoorian Effect
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Interview
Fixderma’s Skincare Fix
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Cover Story
Less Vs. Luxe
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Instagram Introduces Skip Rate: A Tougher Metric for Brand–Creator Conversations?
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Spotlight
Caution: Brands Fighting Ahead
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CMO Interview
The Rebel Recipe
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IMPACT Stories
How to Cut Your Time-to-Campaign in Half Without Burning Out Your Team
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Accelerating D2C Growth With Video Advertising
BY admin
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AI In Action: Adobe And e4m Bring The Future Of Performance Marketing To Life
BY admin
Spotlight
Break Ke Baad Blockbuster
BY Yash Bhatia
CMO Interview
Cleartrip’s Festive Lift-off
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boAt Appoints Gaurav Nayyar as CEO Amid Leadership Restructuring
BY TEAM IMPACT
IMPACT Stories
The Tech-Driven CMO: Why Tomorrow’s Marketing Leaders Must Think Like CIOs
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Ads in Focus

Which campaigns nailed creativity this week? Here’s IMPACT’s curated selection of standout ads

‘We wanted to shift the spotlight to the true currency of this industry - Talent’

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