Himanshu Shekhar has joined VEGA as Head of Digital Marketing, D2C and Growth, moving on from Livguard, where he was Head of Digital Marketing.
In his new role, Shekhar will focus on strengthening VEGA’s digital, e-commerce and direct-to-consumer presence, with AI forming part of the brand’s approach to understanding consumers, creating content and scaling performance.
“I’m excited to contribute to its next phase of growth by building a stronger digital, e-commerce and direct-to-consumer presence, with AI at the core of how we understand consumers, create content and scale performance,” said Shekhar.
Shekhar brings more than 10 years of experience across brand, agency and platform businesses, with expertise spanning the consumer journey from brand and awareness through to performance and revenue.
Before Livguard, he held roles at Usha International, Publicis Media and Google, building experience across digital marketing, media and consumer-facing businesses.
