AMD India has launched a new campaign featuring Bhuvan Bam to spotlight the power and versatility of its latest AMD Ryzen AI 300 processors. Bhuvan embodies the processor’s ability to adapt seamlessly to everyday tasks, be it generating AI visuals, translating over 46 languages, or multitasking with ease.
In a humorous twist, veteran actor Anup Soni appears as a quirky cop investigating a “missing laptop” case, only to return it with growing admiration for the device’s capabilities—adding an extra layer of fun to the narrative.
The campaign hits the sweet spot between entertainment and innovation, bringing tech closer to everyday users with storytelling that’s both smart and engaging.
Link to the campaign
“AMD Ryzen AI 300 is built to make AI feel real and useful in daily life. It’s not just about performance—it’s about how naturally it fits into our world,” said Mukesh Bajpai, Marketing Head, AMD India.
Gaurav Arora, Co-Founder of Social Panga, added, “Bhuvan’s ability to switch roles mirrors Ryzen AI’s multitasking power. It’s a perfect match of tech and talent.”
Speaking about the collaboration, Bhuvan Bam shared, “Working with AMD was a blast. It’s exciting to partner with a brand that’s as passionate about innovation as I am.”
